SaaS Marketing Weekly

Ryan James, Rocket SaaS
  • 0,0 (0)
  • MARKETING
  • WÖCHENTLICH
SaaS Marketing Weekly

Actionable SaaS marketing strategies and campaign ideas for you to implement in your company to rocket your growth.

  1. VOR 3 TAGEN

    #23: What Bottom of Funnel Assets You Need To Get Leads, Fast

    Ryan dives deep into the bottom of the funnel, the final stage in the buying journey. He discusses the importance of creating effective content that addresses objections, the significance of landing pages, and the need for segmentation and targeted messaging. Ryan emphasises the necessity of clear calls to action, the role of A/B testing, and the importance of measuring success to optimise conversion rates. He also shares examples from leading B2B SaaS brands and concludes with strategies for...

    20 Min.

  2. 26. NOV.

    #22: Examples of Middle of Funnel Content That Drives Growth

    Ryan delves into the middle of the funnel content strategy, explaining its importance in bridging the gap between brand awareness and decision-making. He outlines effective content types, such as case studies and lead magnets, and emphasises the need for credibility and engagement. Ryan provides actionable steps for creating engaging content, nurturing leads, and measuring success, ultimately guiding listeners on how to effectively move prospects through the funnel.TakeawaysCredibility and co...

    15 Min.

  3. 19. NOV.

    #21: Why HubSpot, Slack & Asana Focus on ToF Content

    Ryan discusses the importance of top of the funnel content for SaaS businesses. He explains what top of the funnel content is, why it is crucial for brand awareness and trust-building, and how to create effective content that engages potential customers. Ryan also shares common challenges, characteristics of successful content, and examples from leading SaaS brands.TakeawaysTop of funnel content should focus on awareness, not conversion.Engaging, educational content attracts more potential cu...

    19 Min.

  4. 12. NOV.

    #20: 4 Ways To Get Your SaaS Product In Front Of Your ICP

    Ryan discusses the critical importance of showcasing SaaS products effectively early in the sales funnel. He highlights common pitfalls in SaaS marketing, particularly the lack of visual representation of products on websites. Ryan provides actionable strategies to enhance product visibility, including redesigning website UI, creating interactive demos, utilising video tours, and producing explainer videos. He emphasises that these methods can significantly improve customer engagement and inc...

    13 Min.

  5. 5. NOV.

    #19: Two Quick LinkedIn Tips To Get Sales Calls

    Effective strategies for leveraging LinkedIn to generate leads and enhance personal branding. TakeawaysPolls can significantly increase engagement on LinkedIn.Use LinkedIn DMs to initiate sales conversations.Post helpful content regularly to establish expertise.Engage with influencers to expand your reach.Set challenges to overcome content creation fears.Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https...

    13 Min.

  6. 29. OKT.

    #18: Get Prospects To Understand The Benefits Of Your SaaS In SECONDS

    Ryan discusses the importance of effective messaging in SaaS marketing, focusing on the concept of 'frame of reference' to help prospects quickly understand a SaaS product's value. He shares practical examples and emphasises the need for clarity in communication to enhance customer engagement and drive sales.TakeawaysFrame of reference helps prospects relate to SaaS products quickly, which reduces bounce rates and increases lead gen.Using familiar comparisons can simplify complex ideas.Testin...

    9 Min.

  7. 22. OKT.

    #17: Not Making SaaS Sales? Try This

    Ryan delves into the critical alignment between sales and marketing departments, emphasising the importance of creating valuable content to enhance sales performance. He discusses various marketing assets that can support sales efforts.TakeawaysSales and marketing alignment is crucial for growth.Creating valuable content can significantly improve response rates.90% of B2B decision-makers ignore cold outreach.62% respond to relevant content and insights.PDFs are more effective than web pages f...

    10 Min.

  8. 15. OKT.

    #16: Why Some SaaS Companies Thrive and Others Don’t

    Ryan discusses the critical factors that determine the success or failure of SaaS companies. He emphasises the importance of aligning marketing and sales efforts, integrating in-house demand generation strategies, and the role of thought leadership in driving growth. TakeawaysSaaS companies that fail often have siloed marketing efforts.Successful companies integrate marketing with sales and thought leadership.Demand generation must be led from within the organisation.Founders should take...

    15 Min.
Alle anzeigen (23)

Info

Actionable SaaS marketing strategies and campaign ideas for you to implement in your company to rocket your growth.

Informationen

  • Erstellt von
    Ryan James, Rocket SaaS
  • Jahre aktiv
    2024
  • Folgen
    23
  • Bewertung
    Unbedenklich
  • Copyright
    © 2024 Rocket SaaS Ltd
  • Sendungswebsite
    SaaS Marketing Weekly

Das gefällt dir vielleicht auch

Melde dich an, um anstößige Folgen anzuhören.

Bleib auf dem Laufenden mit dieser Sendung

Melde dich an oder registriere dich, um Sendungen zu folgen, Folgen zu sichern und die neusten Updates zu erhalten.
Wähle ein Land oder eine Region aus

Afrika, Naher Osten und Indien

Asien/Pazifik

Europa

Lateinamerika und Karibik

USA und Kanada