Saveology's Podcast Saveology

Saveology.com selected Boomi to integrate inContact and Salesforce.com and to support their overall cloud computing strategy. They chose Boomi AtomSphere due to its ease of integration with Salesforce, the built-in monitoring and error handling tools, and the ability to get up and running quickly via Boomi's JumpStart program.

Results include: * Accelerated "lead to cash" cycle and improved activation rates by automating business processes. * Reduced IT development resources by eliminating the need for high salaried .NET developers and extensive ongoing maintenance as Boomi AtomSphere is simple enough for a Salesforce Administrator to set-up and maintain. * Re-allocated IT resources to core competencies by outsourcing integration to Boomi. * Ensured high performance and reliability for large data volumes with Boomi's parallel processing feature.

Affiliate Convention is one of the largest trade shows and conferences for the affiliate marketing industry. It is an advanced event that covers some of the most up to date forms of marketing and technology.

Michael Aronowitz has served as both a vendor and marketer within the interactive marketing space. Before joining Saveology.com®, he was most recently at eBay, Inc. where he launched and then managed GigaMoves.com, a lead generation service for Rent.com and eBay Motors, which was eBay's entry into the lead generation space. Previously Mike was at Monster Worldwide, while at Monster, Aronowitz spearheaded development of "cost- per-lead" acquisition, under which companies pay for online prospects only after the lead has filled out a survey or qualification card on the site.

Over his career he has worked at the DMA, the world's largest interactive non-profit trade group, overseeing search, e-mail, multi-channel, wireless and iTV councils. Prior to that Michael founded Zmichaels Inc., a direct mail agency, and ran its Salesoutlet.com unit, which provided turnkey e-tail and marketing offerings to the business-to-business-to-consumer community.