57 Min.
Scaling Beyond the Traction Gap with Bruce Cleveland CMO Stories
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- Marketing
It’s difficult enough to grow a startup from zero to $10 million in revenue. But, being a CMO or CRO charged with scaling from there to the $100 million milestone is exponentially more difficult. Bruce Cleveland literally wrote the book on how startups can bridge this “traction gap.” It was based on his experience as a senior executive in engineering, product, and marketing across Apple, AT&T, Oracle, and Siebel Systems, and he then put that knowledge to work helping startups scale as a general partner at both Wildcat Venture Partners and InterWest Partners. Now, he’s back putting it into practice as CMO of C3.ai, and he joined us to shed some light on what companies need to do to achieve predictable growth.
It’s difficult enough to grow a startup from zero to $10 million in revenue. But, being a CMO or CRO charged with scaling from there to the $100 million milestone is exponentially more difficult. Bruce Cleveland literally wrote the book on how startups can bridge this “traction gap.” It was based on his experience as a senior executive in engineering, product, and marketing across Apple, AT&T, Oracle, and Siebel Systems, and he then put that knowledge to work helping startups scale as a general partner at both Wildcat Venture Partners and InterWest Partners. Now, he’s back putting it into practice as CMO of C3.ai, and he joined us to shed some light on what companies need to do to achieve predictable growth.
57 Min.