Secrets To Scaling Your Ecommerce Brand Jordan West

Emphasizing the importance of investing in data integrity, developing a stable sales funnel, and using intelligent ads to counter the impact of market forces.



In this episode, Jordan West and Charley T, founder of Disrupter School dig into the complexities of data integrity in marketing, the impact of customer lifetime value and customer loyalty, and the optimal ways to approach Facebook ads for sustainable growth. They explore the subtle nuances of performance marketing, unpacking the myths surrounding customer loyalty, and stressing the importance of understanding the "whys" behind marketing strategies.



Listen and learn in this episode!



Key takeaways from this episode:
Understanding data integrity is crucial for marketing, as focusing solely on efficiency without considering data integrity can lead to unstable cash flow for businesses.The 4 PI framework emphasizes a shift in understanding the marketing funnel, and the significance of organic content and customer-generated content in driving conversions.Customer loyalty may be considered a myth, and profitability often comes from second and third transactions, so focusing on the blended CPA for sustainable growth is important.Providing comprehensive education and offering master classes through platforms like Marketing Max, heat map, and Dora Denny can add value to businesses.Shifting the focus from just Facebook ads to offering proactive services to assist brands beyond advertising can have a positive impact on client discussions and the churn rate.

Recommended Tools/App:
Shopify: https://www.shopify.com/ 



Today’s Guest: 
Charley Tichenor IV, the founder of Disrupter School and a seasoned media buyer with over a decade of experience. As an expert in marketing and data integrity, Charley delivers valuable insights into data-driven marketing strategies, addressing issues of data integrity, sustainable growth, and the impact of market forces on performance metrics. Charley T. is also connected to Disrupter School and is active on social media, offering comprehensive education and industry master classes through Marketing Max, heat map, and Dora Denny.


Connect and learn more about Charly T and Disrupter School:
LinkedIn: https://www.linkedin.com/in/charleytichenoriv/ 
Website: https://www.thedisrupterschool.com/ 




Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow



This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.


With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.


Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.


Learn more here: Finale Inventory

Impact of TikTok Shops, influencer marketing, and building high-converting storefronts from challenges of justifying budget to the evolution of software that automates influencer relationships.


In this episode, Jordan West, Kenyon Brown, and Gary Garofalo are joined by CEOs from two leading companies, Loudcrowd and CreatorCommerce, as they discuss their innovative software solutions and the changing landscape of influencer marketing. 


Listen and learn in this episode!


Key takeaways from this episode:
The potential of influencer partnerships to drive sales through tailored website modes, particularly in different regions.The ease of access for creators to onboard and modify their products.The necessity of pairing CreatorCommerce with an affiliate platform and building high-converting storefronts, along with the willingness to partner with affiliate platforms.The importance of understanding and addressing shortcomings or areas where businesses do not currently serve.Leveraging software to automate influencer relationships and monetize creators at the bottom of the funnel.The alignment of landing pages with ads and the admiration for solutions offered by CreatorCommerce and LoudCrowd.

Recommended Podcast/Audiobook:
Molly Pittman: https://mollypittman.com/ 


Today’s Guest: 
Gary Garofalo, Co-Founder & CEO, LoudCrowd, a company that has been in the influencer marketing business for about 5 years. He and his co-founder, who have been friends for 15 years, started the company to solve the problem of inauthentic partnerships in influencer marketing. 
Connect and learn more about Gary and LoudCrowd:
LinkedIn: https://www.linkedin.com/in/garyugc/ 
Website: https://loudcrowd.com/ 


Kenyon Brown, Co-Founder & CEO, CreatorCommerce, journey began at Tapcart, where he realized the importance of meeting customers where they are and understanding their needs. He saw a missing piece in the context of sales channels and worked to fill that gap. Although Tapcart didn't initially boast huge numbers, Kenyon's vision and hard work eventually contributed to its success, leading to impressive sales figures. 


Connect and learn more about Kenyon and CreatorCommerce:
LinkedIn: https://www.linkedin.com/in/kenyonb/ 
Website: https://creatorcommerce.shop/ 


Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow



This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.


With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.


Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.


Learn more here: Finale Inventory

Strategic guidance for maximizing your event presence, emphasizing the need for intentional networking, goal-driven approaches, and the art of fostering meaningful connections. 


In this episode, Jordan West and Chris George, Co-Founder and CEO of SubSummit take a deep dive into the resurgence of events and the pivotal role they play in business growth. Through their engaging discussion, they explore the value of face-to-face interactions, networking, and the power of intentional connections at events. With a focus on collaboration, the importance of faith, and the impact of subscription models, this episode is packed with valuable insights for both brands and service providers in the e-commerce industry.


Listen and learn in this episode!


Key takeaways from this episode:
Shift from paying attention to competition to focusing on building one's own brand, emphasizing the importance of focusing on your own brand's growth rather than being overly concerned with competitors.The limitations of virtual meetings and the value of face-to-face interactions, encouraging attending events to network, build relationships, find solutions for business growth, and create partnerships.Attendees and solution providers are advised to approach events with specific goals and targets in mind, encouraging pre-event research and intentional networking as part of event preparation.

Recommended Podcast/Audiobook:
Modern Wisdom Podcast: https://chriswillx.com/podcast/ 
Seven Habits: https://www.franklincovey.com/the-7-habits/ 
Blue Ocean Strategy: https://www.blueoceanstrategy.com/books/blue-ocean-strategy-book/ 



Today’s Guest: 
Chris George, Co-Founder and CEO of SubSummit is an expert in the subscription industry, with a focus on the value of subscription models for both brands and service providers, emphasizing the importance of loyalty, membership, and subscription in building consumer relationships. With the rise of brands pivoting to subscription models, Chris and his team saw an opportunity to bring everyone together. After the challenges of COVID, Chris emphasizes the importance of face-to-face interaction, a lesson learned from the limitations of virtual meetings. He believes that nothing can replace the value of in-person connections and meaningful conversations.


Connect and learn more about Chris and SubSummit:
LinkedIn: https://www.linkedin.com/in/chrisgcertified/ 
Website: https://subsummit.com/ 



This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.


With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.


Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.


Learn more here: Finale Inventory

Concentrate on boosting sales for selected popular products through strategic ad campaigns, addressing potential influencer apprehensions and demonstrating market viability.




In this episode, Jordan West discusses the ins and outs of TikTok Shop and how it will impact the ecommerce market in the near future. He delves into the challenges and opportunities of getting a brand onto TikTok Shop, emphasizing the importance of meticulous preparation and the avoidance of shortcuts. 



Listen and learn in this episode!



Key takeaways from this episode:
Understanding the potential impact of Meta rolling out the pixel for pixel copy in q3 this year and being prepared for the massive shift in the market.It takes a significant amount of time, effort, and paperwork to get a brand onto TikTok Shop, especially for supplement brands requiring certifications and approvals.The recommendation to avoid using the Shopify Connector and utilize AfterShip for better results to prevent potential issues and shutdowns.Influencers are more likely to engage with brands that already have sales. Boosting sales for the brand is crucial for establishing credibility.Starting with meta content, reusing successful content from TikTok itself, running Spark ads from the brand's page, and focusing on 3 to 5 top-selling products rather than the entire catalog.


Recommended Tools/App:
Aftership Feed: https://www.aftership.com/feed


Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow



This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.


With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.


Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.


Learn more here: Finale Inventory

Turning mountains of collected data into actionable steps for effective decision-making in the e-commerce space. From optimizing customer acquisition funnels to dissecting the complexities of multi-touch attribution.


In this episode, Jordan West and JJ Reynolds, share valuable insights on actionable information, avoiding analysis paralysis, and the importance of centralizing data for strategic planning. The conversation also takes a personal turn, exploring the hobbies and interests of JJ, including his recent foray into e-bikes and his approach to team building. 


Listen and learn in this episode!


Key takeaways from this episode:
Efficiently acquiring new customers involves measuring the marketing efficiency ratio and analyzing customer lifetime value.Effective data management is crucial, including the centralization of data into a warehouse for better reporting and action planning across all departments. Setting clear expectations and comparing them with actual outcomes is important when analyzing data. Mapping out user journeys and aligning them with observed outcomes in the data is key for effective marketing strategies.The importance of taking action on data and iterating, rather than blindly copying what others are doing.


Recommended Tools/App:
Notion: https://www.notion.so/ 
ClickUp: https://clickup.com/ 
Asana: https://asana.com/ 
Monday: https://monday.com/ 
Slack: https://slack.com/ 
Triple Whale: https://www.triplewhale.com/ 
BigQuery: https://cloud.google.com/ 
 


Recommended Podcast/Audiobook:
The New One Minute Manager: https://www.kenblanchardbooks.com/book/the-new-one-minute-manager-6/ 




Today’s Guest: 
JJ Reynolds, Founder of Vision Labs, is a seasoned professional in the world of ecommerce, lead generation, and SaaS. With a keen understanding of the importance of taking action on data, JJ specializes in managing data for clients with 7-9 figure businesses in ecommerce, lead generation, and SaaS. JJ's expertise lies in identifying the best ways to acquire customers, reporting on data effectively, and taking strategic action to drive results.




Connect and learn more about JJ and Vision Labs:
LinkedIn: https://www.linkedin.com/in/jjreynoldsjr/ 
Website: https://visionlabs.com/ 



This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.


With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.


Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.


Learn more here: Finale Inventory

Optimizing towards brand-level metrics and customer lifetime value, and the pivot towards a unisex brand positioning based on customer feedback and insights.




In this episode, Jordan West and Stephen Racano, Head of Growth at Geologie discuss the landscape of direct-to-consumer, omnichannel approach, and the potential solutions for their industry challenges. We learned about the importance of speed in agency partnerships, customer feedback driving brand evolution, and the value of TikTok Shop for brand exposure.


Listen and learn in this episode!



Key takeaways from this episode:
Speed is crucial in the agency space, prioritizing a fast response over quality and price.Focus on optimizing towards brand-level metrics and lifetime value, rather than just conversion rate and cost reduction.Understanding customer lifetime value and brand alignment is key for successful marketing strategies.Rewarding and maintaining a consistent brand message across all channels, particularly through customer reviews, builds brand trust.Leveraging AI and customer feedback can inform pivots in brand positioning and product offerings.Tailoring marketing strategies to fit each channel, including DTC, retail media, and in-store strategies.



Recommended Tools/App:
Chat GPT: https://chat.openai.com/ 
Bard/Gemini: https://gemini.google.com/ 



Today’s Guest: 
Stephen Racano, Head of Growth at Geologie, is a well-rounded digital marketing professional with 15+ years of experience in executing & measuring the digital marketing ecosystem. He complements his marketing & business proficiency with a technical skill-set that ensures a strong measurement foundation for cross-channel digital strategies. Stephen help deliver 5x+ year over year growth for 2 consecutive years. Stephen loves to share his passion for analytics and marketing strategies with his team and clients.


Connect and learn more about Stephen and Geologie:
LinkedIn: https://www.linkedin.com/in/sracano/ 
Website: https://geologie.com/ 
Instagram: https://www.instagram.com/sracano/
Amazon: https://www.amazon.com/stores/page/8CA37F82-57A5-41D1-90E3-8DF8F7DDE1E3 




Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow



This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.


With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.


Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.


Learn more here: Finale Inventory