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Search Engine Optimisation for bloggers and small site owners.
Learn about the 200+ factors that Google uses to rank sites on their results pages to help you get the visibility your hard work deserves.
SEO tips and tricks will be discussed with bloggers and industry experts.

SEO with Mrs Ghost Alina Ghost

    • Marketing

Search Engine Optimisation for bloggers and small site owners.
Learn about the 200+ factors that Google uses to rank sites on their results pages to help you get the visibility your hard work deserves.
SEO tips and tricks will be discussed with bloggers and industry experts.

    Ep67 EAT SEO Deep Dive with Lily Ray

    Ep67 EAT SEO Deep Dive with Lily Ray

    *Ideal for SEOers in-house, agency & SME owners*

    Lily Ray, SEO director at Path Interactive, shares her expert knowledge of Google’s EAT.

    Episode covers:
    - EAT (expertise, authority, trust) basics
    - Your Money or Your Life
    - EAT Myths
    - Google’s Quality Guidelines
    - Proved methods of success

    LISTEN & READ SHOW NOTES FOR MORE

    • 36 Min.
    Ep66 Image Search with Roxana Stingu

    Ep66 Image Search with Roxana Stingu

    *Ideal for digital marketers who want traffic from their imagery*

    Although there’s not much information on how to make the most of your imagery when it comes to traffic, guest Roxana Stingu, from Alamy - a huge photo stock website, shares her knowledge on the podcast.

    Episode covers:
    - Tools and tracking
    - Eye tracking experiments
    - AB testing
    - Licensable tags; new

    LISTEN & READ SHOW NOTES FOR MORE

    • 29 Min.
    Ep65 Entity Search, Freshness & Moating with Simon Schnieders

    Ep65 Entity Search, Freshness & Moating with Simon Schnieders

    *Ideal for digital marketers and SEOs*

    Listen to experienced Simon, owner of the largest digital marketing agency, to discover many ways to improve your website.

    Episode covers:
    - Entity search
    - The publishing world
    - International SEO optimisation
    - Thinking outside of the box
    - “Moating” (taking up more share on the SERPs)

    LISTEN & READ SHOW NOTES FOR MORE

    • 40 Min.
    Ep64 Stress in SEO & Counselling skills for Digital PR with Hannah Butcher

    Ep64 Stress in SEO & Counselling skills for Digital PR with Hannah Butcher

    *Ideal for digital marketing industry*

    An open chat about stress and counselling skills with Hannah Butcher to help us be happier and do better at our digital marketing and SEO jobs.

    Episode covers:
    - Stressors in Digital Marketing
    - Google changing the ball-park
    - Imposter syndrome
    - How to deal with stress
    - How to use counselling skills to do great digital PR & SEO outreach
    - Empathy vs sympathy
    - Tone and language online
    - Active listening

    LISTEN & READ SHOW NOTES FOR MORE

    • 38 Min.
    Ep63 Product Quality Content in 2020 with Richard Garvey

    Ep63 Product Quality Content in 2020 with Richard Garvey

    *Ideal for content creators and SEO outreach marketers*

    I’m joined by SEO content creator expert to help you provide value to your users, which, in turn, means great rankings and traffic.

    Episode covers:
    - Step by Step content creation
    - Tools
    - Algorithm update in May 2020
    - What content works where?
    - and more...

    LISTEN & READ SHOW NOTES FOR MORE

    • 33 Min.
    Ep62 SEO in COVID19 pandemic with JC Connington from Cancer Research UK

    Ep62 SEO in COVID19 pandemic with JC Connington from Cancer Research UK

    *Ideal for digital marketers looking to understand the changes in search since the Covid19 pandemic*

    I am joined by JC, Senior Strategist at Cancer Research UK, where we discuss the pandemic effects on the charity industry as well as search engine optimisation.

    Episode covers:
    - Changes in SEO
    - User behaviour shifts
    - Flexibility
    - Prioritisation
    - May 2020 algorithm update

    LISTEN & READ SHOW NOTES FOR MORE

    • 52 Min.

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