3 Folgen

Welcome to the Social Media Psychology podcast! I'm Joe Federer, an Internet dork with experience building major brands at top advertising and PR agencies.

Social media advertising is a powerful new force in the world, and I believe marketing can be mutually beneficial for people. To advertise better in social media, we need to understand why people are here in the first place.

Why does the average social media user maintain 8 different profiles across different platforms? My theory is that while we lump sites with feeds into the blanket category of "social media", our mindsets change dramatically between platforms. A message on Facebook and a message on LinkedIn don't mean the same thing, and I'm exploring the psychology behind why that is.

Ideas are mine own and don't represent anyone who could get mad at me about them.

Social Media Psychology Podcast Joe Federer

    • Wirtschaft

Welcome to the Social Media Psychology podcast! I'm Joe Federer, an Internet dork with experience building major brands at top advertising and PR agencies.

Social media advertising is a powerful new force in the world, and I believe marketing can be mutually beneficial for people. To advertise better in social media, we need to understand why people are here in the first place.

Why does the average social media user maintain 8 different profiles across different platforms? My theory is that while we lump sites with feeds into the blanket category of "social media", our mindsets change dramatically between platforms. A message on Facebook and a message on LinkedIn don't mean the same thing, and I'm exploring the psychology behind why that is.

Ideas are mine own and don't represent anyone who could get mad at me about them.

    Why Social Media Sites and Online Communities Are Distinctly Different Things

    Why Social Media Sites and Online Communities Are Distinctly Different Things

    As marketers, when we see a feed, we call it a social media site. But different structure of these sites -- how they organize users and connections -- breeds drastically different mindsets for users. As brands, we need to think about our role in online communities very differently than how we participate in social media platforms. In this podcast, I spell out the differences between online communities and social media sites, and provide examples of brands that have succeeded in engaging online communities.

    • 48 Min.
    The Power of Meta in Community Building and Advertising

    The Power of Meta in Community Building and Advertising

    The Internet is becoming more meta. More and more, the memes we see become popular aren't really funny on their -- they rely on other jokes to make their punchlines. In this episode of the Social Media Psychology podcast, we explore the world of meta culture and the parallel trend in different forms of meta-advertising.

    About the Show:

    The Social Media Psychology podcast is your friendly deep-dive into the psychology of social media users. Whether you're a small business marketer learning to run social media campaigns on your own, an agency strategist or creative, or an influencer looking to improve your approach to social media, this podcast will deepen your understanding of how to activate and grow a social media following.

    The average social media user maintains 8 different profiles across different social media sites. Why? Different social networks satisfy different psychological and social needs for people. As brands, advertisers, and influencers, if we want to integrate more naturally into people's feeds, we need to understand why they're there in the first place.

    • 55 Min.
    Brands In LGBTQ Pride, Follow-through, and Brand Transparency

    Brands In LGBTQ Pride, Follow-through, and Brand Transparency

    LGBTQ Pride month is an interesting time in the world of advertising. On one hand, the widespread support we see from brands towards the LGTBQ community is heartwarming and generally a step in the right direction for the world. On the other, people have become skeptical of how genuine this support really is. Would brands still support LGBTQ Pride if it wasn't a marketing opportunity? Probably not.

    In this episode, we'll look into some organic examples of conversation about brands during Pride month as a jumping off point for exploring brand transparency, follow-through, and why that will only increase in importance as the world becomes more digital.

    About the Show:

    Social Media Psychology is your friendly deep-dive into the psychology of social media users. Whether you're a small business marketer learning to run social media campaigns on your own, an agency strategist or creative, or an influencer looking to improve your approach to social media, this podcast will deepen your understanding of how to activate and grow a social media following.

    The average social media user maintains 8 different profiles across different social media sites. Why? Different social networks satisfy different psychological and social needs for people. As brands, advertisers, and influencers, if we want to integrate more naturally into people's feeds, we need to understand why they're there in the first place.

    • 50 Min.

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