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Social Minds is the UK’s first-ever dedicated social media marketing podcast, brought to you by Social Chain Agency. Each week we’re joined by leaders - in all sectors - to learn the global impact social media is having on every corner of the business world. We translate the marketing jargon you hear every day, leave buzzwords at the door and speak to social media headlines in a way anyone can understand.

Join our Facebook group - Social Minds | Twitter - @TheSocialChain | Instagram - @socialchain | LinkedIn - Social Chain

Social Minds - Social Media Marketing Answered Social Chain

    • Wirtschaft

Social Minds is the UK’s first-ever dedicated social media marketing podcast, brought to you by Social Chain Agency. Each week we’re joined by leaders - in all sectors - to learn the global impact social media is having on every corner of the business world. We translate the marketing jargon you hear every day, leave buzzwords at the door and speak to social media headlines in a way anyone can understand.

Join our Facebook group - Social Minds | Twitter - @TheSocialChain | Instagram - @socialchain | LinkedIn - Social Chain

    Ep. 070 - That’s a Wrap: What to Expect from Platforms and Brands in 2020 | Theo and Eve

    Ep. 070 - That’s a Wrap: What to Expect from Platforms and Brands in 2020 | Theo and Eve

    And just like that, 2019 is over. We entered the year bursting with questions about influencer fraud, meaningful engagement and political ad meddling. Though that last one is yet to be resolved, 2020 presents new questions about private payments, brand safety and digital wellbeing - among other things. In our final episode of the year, Theo and Eve break the latest news from each of our favourite platforms, critique this year’s Christmas ads and present our predictions for the coming year. Plus, we answer your burning questions. That’s a wrap for 2019. See you in the new year!

    • 1 Std. 19 Min.
    Ep. 069 - Class Issues in Advertising: Is The Industry Doing Enough? | Craig Oldham

    Ep. 069 - Class Issues in Advertising: Is The Industry Doing Enough? | Craig Oldham

    Many would argue the standard of advertising and creativity is now the best it’s been for ages. But how much better could it be if the industry opened its doors to the millions that are held back from creative careers by their class or background? In episode 69 of Social Minds, Craig Oldham, who chairs D&AD North, gives a frank take on the lack of representation in top creative roles. We also discuss the classism that still exists in the industry and whether or not the world’s most awarded works give a true reflection of society. Craig also calls for an end to outdated hierarchies at idea-level, arguing that a creative director doesn’t always have better ideas than a junior.

    • 50 Min.
    Ep. 068 - Playing Facebook’s Game: How to Make the Algorithm Work for You | Hannah Anderson

    Ep. 068 - Playing Facebook’s Game: How to Make the Algorithm Work for You | Hannah Anderson

    Facebook is a hostile environment for pages right now. Organic reach continues to decline, Facebook is pushing three-minute videos and capping the reach of memes, despite their popularity. In episode 068 of Social Minds, we’re joined by Social Chain co-founder and director of social and creative at Social Chain Media. In this, she reveals what Facebook is asking of publishers and brands, what changes are being made in the backend of their algorithm and just how far its dictatorship goes. We also discuss the definition of growth hacking in 2020 and why TikTok and Twitter present huge opportunity for those struggling under Facebook’s weight.

    • 37 Min.
    Ep. 067 - Get Over Yourself: Why Empathetic People Make the Best Marketers | Joe Glover

    Ep. 067 - Get Over Yourself: Why Empathetic People Make the Best Marketers | Joe Glover

    Creative professionals come with an ego attached. That’s usually their downfall. In episode 067 of Social Minds, we’re joined by Joe Glover, founder of The Marketing Meetup. In this episode, he explains why empathy is the trait to be proud of and a skill that everyone can develop. Joe says empathy doesn’t just mean being nice. Empathy is the ability to become the person you’re trying to reach. To take on their problems in order to provide their solutions. But it’s not not being nice. In this episode, find out why humanity is the best strategy for long-term business success.

    • 36 Min.
    Ep. 066 - Rally For Reform: Social Media Has Democratised Everything—Besides Democracy | Tristan Hotham

    Ep. 066 - Rally For Reform: Social Media Has Democratised Everything—Besides Democracy | Tristan Hotham

    As the UK prepares for another General Election, we spoke to PhD researcher Tristan Hotham, who has spent the last four years collecting over a decade’s worth of data on political parties' use of social advertising. His findings prove that irreversible damage has been done. Now, as Twitter bans all political advertising and Facebook is under immense pressure to do the same, a new problem presents itself: how can challenger parties and smaller political groups be seen and heard? 80% of Trump’s tweets become news headlines. As we know, organic reach is reserved for the posts which create the most intense emotions. In politics, that’s often the most divisive and controversial messages. In this episode of Social Minds, we learn how banning political ads—or allowing them to run amok—has and will continue to upset Western democracy.

    • 43 Min.
    Ep. 065 - The Creative Countdown: Why Instinctive Thinking Births the Best Ideas | Nick Entwistle - One Minute Briefs

    Ep. 065 - The Creative Countdown: Why Instinctive Thinking Births the Best Ideas | Nick Entwistle - One Minute Briefs

    Who here is guilty of overthinking a creative idea? A stroke of inspiration can easily be diluted by meeting after meeting, chef after chef. One man who has made a business out of avoiding that trap is Nick Entwistle, founder of One Minute Briefs - an online community with over 20K followers. Like its name, One Minute Briefs asks its fans to draft adverts in one minute, with prizes for the best each week. Some have even been realised as fully-fledged campaigns. In this episode, we find out from Nick why instinctive ideas are the best, how to develop these ideas without losing their genius, and when to balance speed and quality. We’re also asking our listeners to try their hand at a One Minute Brief, selling the medium of podcasting. To take part, tweet your submissions to @OneMinuteBriefs and @TheSocialChain. Good luck!

    • 30 Min.

Kundenrezensionen

ftgiiut ,

Love it!

I’m listening in from Berlin, Germany. Thank you for sharing your experience and knowledge! Episode 11 is my fave! Keep going :)

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