Sonder & Tell Co-Founder Kate Hamilton on How to Use Copywriting as the Starting Point of Brand Building Conscious Commerce

Kate Hamilton is the co-founder of Sonder & Tell, a business that helps brands find their voice and express themselves through storytelling, tone of voice and creative copywriting. Kate wants to build a world where words are considered as early as possible, with brands looking to words, language and stories as the starting point of brand building, and not a last minute addition. Sonder & Tell has worked with brands such as Airbnb, Bumble and Lick Home on content strategy and tone...