Stark Reflections on Writing and Publishing Mark Leslie Lefebvre

Mark interviews Melanie Gilbert and Heather Karn about their work writing and publishing together under the Scribbling Pen Publishing brand.
Prior to the interview, Mark shares a personal update, comments from recent episodes, and a word from this episode's sponsor.

Cruising Writers - 7 Day Western Caribbean Cruise - Feb 22 to Mar 1, 2025
Featured Guest Speakers: Erin Wright and Mark Leslie Lefebvre
More details at: Cruising Writers
 
In the interview, Mark, Melanie, and Heather talk about:
How Heather got started in writing before Melanie, who started a year later Writing independently for a while before they got into mutual support and collaboration The two books they've published by doing round-robin style writing a couple of paragraphs at a time The plotting VS pantsing struggle that they would sometimes find themselves in The thrill of writing a book without knowing who the bad guy was the entire time until the idea of who it was struck both of them at the same time The process they use when writing, editing, and re-writing How the two of them think of the reader experience when the writer (as related to the Disney Customer Experience training) Leveraging the cats that they made to draw people in which is a great ice-breaker getting them to the books Thinking about the "writing companions" for the books Leveraging crafted book bags in the same way to generate interest - ie "Where did you get that cool book bag?" Determing what scented candle or wax melt varieties would go well with the different books Something special they did to celebrate the "12 Days of Christmas" that they could provide to all of their fans - cover reveals, sample chapters, recipes, music, other books, etc The benefit of personal touches in the newsletter including the fun that started with Griffin the furry manager How their cats and dogs are the ones explaining what's going on in their writer newsletters and their website store How their main goal isn't to sell books but to ensure that the people who visit their table are having a good time And more . . .  
After the interview, Mark reflects on the way the sisters leverage conversational items to draw people to their in person table, their focus on creating a genuinely memorable and entertaining experience (rather than focusing on selling books), and providing intriguing entertainment in their newsletter leveraging their pets' perspectives.
 
Links of Interest:
Scribbling Pen Publishing Scribbling Pen Publishing - Instagram Cruising Writers Feb/Mar 2025 Cruise - Focus on Self Publishing The Uncollected Anthology Website Uncollected Anthology Live Author Chat (April 10, 2024 - YouTube) There Ain't No Cure For The Winter Wolf Blues 2024 The Write Stuff StoryBundle (Limited Time Offer) WMG Anthology Workshop August 2024 Stark Publishing Support for Authors Via Margins Agency ScribeCount (Mark's Affiliate Link) Mark's YouTube Channel Buy Mark a Coffee Patreon for Stark Reflections How to Access Patreon RSS Feeds An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard  
Melanie Gilbert and Heather Karn in their own words:
We grew up in the lovely state of Michigan. We lived in a small town in the country, one of those towns where everyone knows everyone. When we graduated from high school, we went to the same college along with our triplet sister. Our younger sister joined us a couple years later. We’re all really close and that has influenced how we write characters who are sib

Mark interviews Lydia and David Sherrer about their company Chenoweth Press and the books and games they produce and publish collaboratively.
Prior to the interview, Mark shares a personal update and a word about this episode's sponsor.

This episode is sponsored by the awesome supporters of this podcast who provide their supprt via Patreon and Buy Me A Coffee.
With special thanks to Nikki Guerlain for the recent huge BUY ME A COFFEE donation.
In the interview, Mark talks to Lydia and David about:
How Lydia's role as a writing is part of a biological imperitive Growing up reading everything in sight and also being into Lord of the Rings by the time she was five years old Always telling herself stories and writing some of them down over the years Finding out that what she studied in college wasn't a good career fit and then following her father's example of being an entrepreneur Publishing her first two books around 2012/2013 Lydia and David setting a ten-year plan that by then David would be able to quit his full-time job David enjoying playing Magic The Gathering card game when he was young Getting invited to a gaming store that was in his town and becoming enamored with it Opening up his own gaming store when he graduated from highschool The technical engineering background that David had and how he applied those skills to ads and marketing Getting frustrated with his job at about the time that Lydia was starting to earn good money from her writing Deciding that he wanted to turn his gaming hobby into a career by starting with a spreadsheet How playing cards are one of the easiest and most flexible mediums to make a game in The game Cat Magic taking roughly twenty minutes of calculations and figuring to get the first draft of the game started The catch-phrase for Love, Lies, and Magic Book 8 in that series releasing March 1, 2024 How Cat Magic the novel was the best of Lydia's books that had an existing audience for creating the first game of David's game design career David's role in being an alpha reader and providing Lydia with early feedback on her writing The Kickstarter campaign they ran to get the Cat Magic game off the ground The important Give 90% of the time, ask 10% of the time rule with communities you are engaged in The years of behind the scenes hard work and constantly giving and sharing with the community that built up the success seen in recent Kickstarters 80% of their sales coming from direct sales versus sales from retailers Storing 15,000 copies of Lydia's books in their basement Hiring a college student to help with some of the menial tasks like packaging up books for direct sale orders The various logistics of their shipping operation Hiring a nanny to keep their kids close and at home, but allowing them the freedom to get their work done during the day Their five-year-old discovering capitalism, entrepreneurship, and wanting to become a part of their business Advice that David and Lydia would offer to other couples interested in running a business like this And more . . .  
After the interview, Mark reflects on the concept of building the kind of life that you want as well as the community-giving focus as an authentic way to connect and offer something of value.
 
Links of Interest:
Lydia Sherrer's Website Chenoweth Press Lydia Sherrer's Store EP 312 - The Dialogue Doctor Will See You Now EP 266 - "Let's Talk Dialogue with Jeff Elkins," He Said Reflectively EP 157 - A Conversation with Jeff Elkins The Dialogue Doctor The Uncollected Anthology Website Uncollected Anthology Live Author Chat (April 10, 2024 - YouTube) There Ain't No Cure For The Winter Wolf Blues 2024 The Write Stuff StoryBundle (Limited Time Offer) WMG Anthology Workshop August 2024 Stark Publishing Support for Authors Via Margins Agency ScribeCount (Mark's Affiliate Link) Mark's YouTube Channel Buy Mark a Coffee Patreon for Stark Reflections How to Access Patreon RSS Feeds An Author's Guide to Working With Books

Mark interviews Tao Wong about his writing, LitRPG, entrepreneurship, and the Toronto Indie Author Conference that is coming in May 2024.
Prior to the interview, Mark forgoes the usual brief personal update, or comments, and skips right to this episode's sponsor.
This episode is sponsored by the Toronto Indie Author Conference.

 
The Toronto Indie Author Conference is a two-day event tailored exclusively for Canadian independent authors. Do you dream of transforming your passion for writing into a thriving author business? Don’t miss this opportunity to immerse yourself in the world of Canadian indie publishing’s first author business conference. www.torontoindieauthorcon.com
In their interview, Mark and Tao talk about:
How Tao has always been writing and telling stories, and how luck played a bit part in it Starting off writing LitRPG when he was living in the Yukon when it was night/dark all the time Writing a few novels and stories for fun, but then discovering Kristine Kathryn Rusch's blog about the business of publishing and how authors were beginning to leverage digital publishing to do it themselves Learning about indie publishing industry, but not being in a place where he thought he would pursue traditional publishing Beginning to put his LitRPG titles up on Amazon in 2017 at a time when it was just starting to become hot (He caught the 2nd wave of Western LitRPG authors) Not having to do any marketing in those early days because he was still working a full-time job running a business, but still bringing in a hearty income from his self-published books Tao's experience doing marketing in selling board games online Flipping between the two hats he wears. 1) The writer hat of getting the book done and 2) the marketer hat of having to sell the things that are written Realizing he was a "scenic route" author, according to Becca Syme's author structure talks and courses Getting to a point where he started to hire staff to help him with some of the tasks Being burnt out from the constant churn in hiring and training staff and them leaving within about two years Joking that being an indy author is the "easy mode" of being an entrepreneur because the cost and minimum setup is a lot less than what he had to do for his business before Laughing at the cost of a $200 cover design bill because not that long ago, he had a single bill from Canada Post that was over $100,000 Working with about 5 active co-authors but realizing that he didn't want to be a publisher Starting the Toronto Indie Author Conference initially out of spite and to bring something useful to Canadian authors who might not be able to afford to travel so far to several US based conferences The importance of not having only 6-figure authors doing the presentations at the Toronto Indie Author Conference Some of the speakers who will be at the Toronto Indie Author Confernce and the various topics they'll be covering The significant amount of time and energy Tao had to invest into this conference The Kobo sponsorship of an accessibility fund for the conference where they'll be giving out 10 to 15 pre-paid seats A discount code STARK10 that members can use to get $10 off their ticket registration for the conference And more . . . After the interview Mark reflects on the importance of those people who see gaps and step up to make a difference. It's a common theme from the past several interview episodes. He also reflects on just how easy it can be for authors as entrepreneurs when you factor in just how little an author has to invest when it comes to money, to get started, particularly in a world that has so many great free resources.
Links of Interest:
Tao Wong's Author Website Tao Wong's Publisher Website Toronto Indie Author Conference Stark Publishing Support for Authors Via Margins Agency StoryGarden Summit (Virtual) - March 2024 ScribeCount (Mark's Affiliate Link) Mark's YouTube Channel Buy Mark a Coffee Patreon for Stark Reflections How to

Mark interviews Katie Nelson, Mari Dietz, and Brandon Winn about No Margins Agency, which offers stock photography of underrepresented and marginalized people.
Prior to the interview, Mark shares a brief personal update, and then plays a few words about this episode's sponsor.

No Margins Agency offers stock photography of underrepresented and marginalized people, because everyone deserves to be the hero of their own story.
In the interview, Mark, Katie, Mari, and Brandon talk about:
Katie's background writing when young, then getting back into writing science fiction with queer characters later in life shortly after reading a traditionally published book that disappointed her Meeting Mari at a conference in Fort Collins, Colorado and being introduced to Superstars Writing Seminars a little later How Mari has wanted to write her whole life, and the way her mom used to type out her poems when she was very young and post them on cupboards and elsewhere in the house Stopping writing for a while, but then picking it up again in 2011, with a focus on writing fiction that featured plus-size people Brandon feeling isolated during the pandemic along with feeling like his voice and wanting to see characters that were more representative of his own experiences Being aghast at what was available in typical stock image sites when searching for "plus size" models for example The often overlooked value of having to meet people where they're at, rather than assuming everyone is in the same place. A rising tide can only float all boats if people are in boats to begin with How not everyone has a visible marginalization or disability Getting in contact with them via hello@nomarginsagency.com Allowing models to bring and wear things that they are comfortable with and to be free with who they are The unofficial mantra of the company being "take up as much space as you want" How the galleries on their website is broken down One of the biggest challenges is convincing people that they don't have to have the confidence or "look" of a "model" in order to model for No Margins Agency Scheduling a photoshoot when they're together in Colorado Springs in Feb 2024 at Superstars Writing Seminars How they are starting to do reviews of books by more diverse and marginalized authors The way they are managing the overhead costs by doing things like scheduling only a single photo shoot per month The value and importance of finding the right community that can be there for you and support you And more . . .  
After the interview Mark shares a reflection about how this type of supportive community inspires him. He also makes an offer to listeners of the podcast (thanks to the help of those who support this podcast at patreon.com/starkreflections) with some of the services that No Margins Agency provides.
 
Links of Interest:
No Margins Agency Facebook Blog Stark Publishing Support for Authors Via Margins Agency StoryGarden Summit (Virtual) - March 2024 ScribeCount (Mark's Affiliate Link) Mark's YouTube Channel Buy Mark a Coffee Patreon for Stark Reflections How to Access Patreon RSS Feeds An Author's Guide to Working With Bookstores and Libraries Smashwords Link
 (eBook 57% Off until end of Feb 2024) The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard  
No Margins Agency is a company dedicated to helping marginalized people reach their audience, tell their stories, and drive sales.
 
The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Ke

In this brief solo episode Mark reflections on the importance of maintaining a streak - which is something he has done since first launching this podcast in January 2017.
 
Links of Interest:
ScribeCount (Mark's Affiliate Link) Mark's YouTube Channel Buy Mark a Coffee Patreon for Stark Reflections How to Access Patreon RSS Feeds An Author's Guide to Working With Bookstores and Libraries Smashwords Link
 (eBook 57% Off until end of Feb 2024) The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard  
The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

Mark interviews engineer and author Jeff Krehmer about his new book Infinite Resources: How to Sustainably Develop the Arctic, by Supplying Green Hydrogen, Fresh Water, and Healthy Food to the World.
Prior to the interview, Mark reads comments from recent episodes, shares a personal update, and a word about this episode's sponsor.

Imagine a gender equal world. A world free of bias, stereotypes, and discrimination. A world that's diverse, equitable, and inclusive. A world where difference is valued and celebrated. Together we can forge women's equality. Collectively we can all #InspireInclusion.
Learn more about International Women's Day and find resources at: InternationalWomensDay.com
 
In the interview, Mark and Jeff talk about:
Jeff's background in various disciplines, including mechanical engineering, project management, software, computer sales Sitting on the vision for this current book project for more than ten years, and how having a heart attack two years ago prompted the idea that he should get that work out into the world The basic premise of the book in that the arctic can create a sustainable solution if we leverage it in the right way "If global warming is the problem, then shouldn't we be maximizing global cooling?" The boiling temperature of different liquids, such as propane Some of the coldest temperatures ever recorded on earth How the book has numerous possible target audience readers, depending on which of the world's problems they are looking to solve (or the economics they want to reap benefits from) What people can do to help And more . . .  
After the interview Mark reflects on the fact that, in the same way that humans have had an impact on the world, and Jeff is reminding us of the positive impact we can have if we learn and we act, we have an impact on one another. This is a reminder to authors of the powerful impact that they can have with the words they write and share.
 
Links of Interest:
Infinite Resources Website Jeff Krehmer on LinkedIn International Women's Day ScribeCount (Mark's Affiliate Link) Mark's YouTube Channel Buy Mark a Coffee Patreon for Stark Reflections How to Access Patreon RSS Feeds An Author's Guide to Working With Bookstores and Libraries Smashwords Link
 (eBook 57% Off until end of Feb 2024) The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard  
Jeff Krehmer is a professional mechanical engineer and the author of “Infinite Resources.” He is president and chief engineer at Big Time Engineering Corp.
During his engineering career, Jeff has worked as a salesperson, technical support technician, estimator, project manager, product designer and engineering manager. He has more than a decade of experience designing equipment for the oil and gas sector and is a Certified SolidWorks Professional (CSWP).
Jeff has volunteered with and received awards for his volunteer work with the Canadian Ski Patrol System, Big Brothers, Big Sisters and APEGA, the Association of Professional Engineers and Geoscientists of Alberta.
 
 
The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0