In the only podcast dedicated to the ‘Subscription Economy’, hosts Tom Krackeler and Rachel English talk to innovators, entrepreneurs, and analysts about the business shift towards recurring revenue.
(Customer Success Radio is now Subscribed podcast).
SaaS Growth Advisor Georgiana Laudi on Customer-led Growth
Georgiana Laudi is a SaaS growth advisor and marketing executive. She’s a strategic advisor at Elevate where she helps high-growth SaaS companies scale, and the co-founder of Forget the Funnel which helps SaaS marketing and growth leaders build customer-led strategies that result in revenue-generating outcomes.
We talk to Georgiana on what constitutes customer-led growth and the mindset shift required from subscription business leaders to operationalize it.
Activate’s Michael Wolf on the future of Media & Technology
Michael Wolf is the Co-founder and CEO of Activate, the leading strategy and technology consulting firm for media, technology, and entertainment companies worldwide.
We talk to Michael about Activate’s research on the impact of Covid-19 on media and technology businesses. We dig into the recently released Technology & Media Outlook 2021 report and the Rewire to Restart report which came out over the summer.
For more, check out www.zuora.com/podcast
BCG's John Pineda on Subscription Pricing Strategies
John Pineda is Partner-Director at the Boston Consulting Group. He’s a core member of BCG's Technology, Media, and Telecom as well as Marketing, Sales, and Pricing practices. John is an expert in pricing model transformation and monetization of digital platforms.
We talk to John about pricing strategies for the Covid era, challenges faced by technology companies, and subscription growth levers. And we also try to find out if the list price is really extinct!
Ken Doctor on COVID-19's Impact on Publishing
Ken Doctor is a writer, analyst, and consultant in the news media industry. He is the author of Newsonomics: Twelve New Trends That Will Shape the News You Get, and he writes a popular weekly column called “Newsonomics Of” for the Nieman Journalism Lab.
We talk to Ken about the impact of COVID-19 on publishing, the balance between advertising and subscriptions, and the path to more sustainable business models.
Amy Konary and JJ Xia
Amy Konary, VP of Customer Business Innovation and Chair of the Subscribed Institute, brings over 20 years of experience advising companies on subscription business strategies.
JJ Xia is Zuora’s Director of Customer Strategy and oversees messaging, positioning, and strategic initiatives around the Zuora customer experience.
We talk to Amy and JJ about how COVID-19 has impacted the growth of subscription businesses and what companies are doing to respond to the changing market.
Chuck Martin and Digital Transformation 3.0
Chuck is a New York Times Business Bestselling author and has been a leader in emerging digital technologies for more than two decades. Considered to be one of the foremost experts on IoT, Chuck is a keynote speaker and has authored several books including "Digital Transformation 3.0: The New Business -to-Consumer Connections of Internet of Things".
We talk to Chuck about monetizing IoT, the impact of COVID-19 epidemic on IoT businesses, and a future with drones and robotics.