25 Folgen

Join James Eling as he discusses the strategy and tactics of Small Business and the strategy and tactics of histories great generals.

Growing a small business is tough. We look at leadership, innovation, technology and how to wrap it all up to build a fast growing company.

James runs 3 companies, generates over 5,000,000 page views a year and has customers in 5 countries.

Learn how you can marry the latest technology with the ageless principles of Sun Tzu for your business today.

Sun Tzu 4 Small Business | Strategy and Tactics, Technology and Leadership, Management and Marketing for Small Business Owne James Eling | Entrepreneur, Marketer, Strategist

    • Management

Join James Eling as he discusses the strategy and tactics of Small Business and the strategy and tactics of histories great generals.

Growing a small business is tough. We look at leadership, innovation, technology and how to wrap it all up to build a fast growing company.

James runs 3 companies, generates over 5,000,000 page views a year and has customers in 5 countries.

Learn how you can marry the latest technology with the ageless principles of Sun Tzu for your business today.

    25 - The week every Small Business became an Entrepreneurial Startup

    25 - The week every Small Business became an Entrepreneurial Startup

    This special COVID 19 Podcast looks at Leadership, Runway and pivoting for small businesses in the face of COVID.
    Business has changed massively and runway is now key.  Businesses need to cut expenses very quickly but they are also looking for new ways to grow their revenues as the business and consumer worlds are changed massively.
    To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.
    Have a listen to the podcast and do some marketing to get those customers in.
    Let us know what you thought of the podcast on Linkedin or Facebook.

    • 23 Min.
    24 - The Small Business COVID 19 / Coronavirus Survival Guide

    24 - The Small Business COVID 19 / Coronavirus Survival Guide

    This podcast looks at some of the tactics you can use to manage your business better with the Coronavirus / COVID 19. 
    We look at suppliers, customers, your team and your cashflow with some ideas to help you get through it all.
    We have some tips that will definitely help with business continuity and cash flow for Small Businesses.
    Check out our show notes for more details on this podcast.

    • 31 Min.
    23 - Small Business Leadership

    23 - Small Business Leadership

    This podcast looks at Small Business Leadership.
    Your team will perform better with better Leadership, but for many small business owners, they never get any formal training in Leadership.  What is it and how do you do it?
    Check out our show notes for more details on this podcast.

    • 31 Min.
    22 - Microsoft Teams vs Skype vs Slack vs Zoom - Which is right for your Small Business

    22 - Microsoft Teams vs Skype vs Slack vs Zoom - Which is right for your Small Business

    Comms is one of the big tech disruptors in Small Business - have a listen to our latest podcast and get some ideas about how you can drive growth in your business with better communications.
    Check out our show notes for more details on this podcast.
     

    • 26 Min.
    21 - How to protect your small business from Malware and Phishing attacks

    21 - How to protect your small business from Malware and Phishing attacks

    I recently received a scary email involving my PORN BROWSING HABITS!?!?  The email threatened me with everyone in my contacts getting a picture of me along with my browsing habits. 
    WHAT SHOULD I DO?
    We break down what these email means and how they can start to generate emails that can be really scary and fool people into paying Bitcoin with these emails.
    One step in looking at these emails is Have I Been Pwned. This shows you some of the passwords that have been breached.
    There are 3 layers of defence that youcan use to protect your email.
    Firstly, a cloud based email system will check for viruses, malware and phishing emails.  This means that dodgy emails don't even get to your network.
    Secondly, a firewall that also checks for viruses and malware.  A great firewall means that a lot less viruses and malware emails will get into your network.
    Lastly, make sure you have a decent antivirus system.  We use and recommend Webroot.  We would be protecting thousands of desktops, servers and laptops with Webroot.
    These technologies work well and can dramatically decrease the number of issues that you will have, but they don't stop all of them.
    We discuss some of the impacts of these emails, loss of productivity, loss of profit, but also the impact on the person who has clicked on a link that they shouldn't have.
    We created a video with 7 real life examples that I have received in my inbox and we discuss the tricks of the trade to learn if an email is legitimate or not.
    We also have a system that sends a phishing email to our customers which records who clicks on it and who doesn't and for those that do, they are sent to a web page that goes through some of the training to ensure that they are better equipped to avoid clicking on those nasty emails.
    If you do click on an email, turn the PC off immediately and call your IT support.  Depending on the type of email, the quicker you act, the less the impact will be.
    When in don't call the sender and verify the email.
    Lastly, ensure that you have proper back ups and that they have been tested.  You need to have confidence with your back ups.
    If you liked todays Podcast, please rate it and leave a review on iTunes.
    Don't forget to visit the http://suntzu4smallbusiness.com website and Join the Sun Tzu Army to get the latest tips on building a fast growing company.

    • 29 Min.
    20 - Advanced Podcast Analytics and Statistics II

    20 - Advanced Podcast Analytics and Statistics II

    Firstly we looked at some of the equipment we use for doing our podcasts.
    We use the Audio-Technica ATR - 2100 USB.  This is a great directional microphone that cuts down 
    Mackie 802 VLZ4 - We use this mixer to be able to do a mix minus setup to be able to record Skype interviews.  It is a little technical and I am no expert in it, but I tried software like Pamela recording and it didn't produce great audio quality.  We have 2 sound cards in my PC and I find the call quality is a lot better now.
    Audacity is the software that we use to record our podcasts.  It is great software and best of all it is free.
    We use Libsyn for our podcast hosting.  These guys do a great job of the hosting and statistics that we need to see how many people are downloading the podcast.
    We then discuss itunes podcast connect statistics.  The iTunes data covers only some of your listeners, but it gives you some very powerful statistics that you can use to understand what your listeners are interested in.
    The iTunes podcasts statistics are really important.  It shows how much of a big deal it is to get your Apple listeners to subscribe to your podcast and it gives you the amount of time that each person has listened to each episode.  This gives you feedback about how interesting it is for each of your listeners.
    We then talk about Castbox.  This is an app that gives you rough indications of comparative analytics because you can see the data from all of the podcasts out there.  In general, 2% of listens are on Castbox, so it is a rough indication of how popular your podcast is.  One important thing to remember is that iTunes is country specific as opposed to Castbox which is total audience.  We see this with Podcasts that may have a large global audience which does not rate well in iTunes because, for example, Secret Sauce has listeners around the world, so we don't often appear in the Top 100 podcasts because that looks at listens in just 1 country.
    If you liked todays Podcast, please rate it and leave a review on iTunes.
    Don't forget to visit the http://suntzu4smallbusiness.com website and Join the Sun Tzu Army to get the latest tips on building a fast growing company.

    • 27 Min.

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