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Supply chains: Smart cars - for iPad/Mac/PC The Open University
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What happens when you bring the best of two famous brands together? What sorts of innovations can emerge, and how is a brand image created for the new product? The Smart car came about as a result of a collaboration between car manufacturer Mercedes-Benz and Swatch, the Swiss watch maker. This album examines the innovations behind the Smart car, its supply chain, and its assembly line in Hambach, France, where a finished car is produced every 96 seconds. With its major suppliers situated on the same site, Smart can rapidly assemble a good value customisable car which is both pioneering and appealing. This material forms part of The Open University Course T882 Supply chain innovation, strategy and management.
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Transcript -- Supply chains: Smart cars
A short introduction to this album
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- video
Smart thinking
Introducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches
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Transcript -- Smart thinking
Introducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches
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- video
Smartville
How the innovations continue at Smart's factory, and how the brand image is built
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Transcript -- Smartville
How the innovations continue at Smart's factory, and how the brand image is built
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