Technology & Transparency Caring for Animals & Creating Trust in Food

Today’s consumers are focused on where their food comes from and how it was made. They are concerned about health and food safety of the food products they buy – and they want to know more about the farm their animal protein comes from along with the environmental impact and how animals are raised. Technology can help provide transparency in the supply chain that delivers upon consumer expectations.
Jane Dukes, associate director, Value Chain and Consumer Affairs, speaks with Glenn Strickholm, President, Protein Brands, Performance Food Group (PFG), one of the nation’s largest broadline food distributors and a recognized innovator in the premium beef market.
“I think that we're always open to finding ways to take the data and the DNA trace back and finding a way to make it mean more to people. You're right, we have it now for validation and sustainability, but what other things can we pull out of that? What other valuable, tangible things can we pull out of that, that a customer would see value in and be willing to pay for?” - Glenn Strickholm
This Week’s Podcast:
Meet Glenn Strickholm, President, Protein Brands, Performance Food Group (PFG), one of the nation’s largest broadline food distributors and a recognized innovator in the premium beef market.Understand consumers' needs for transparencyExplore the importance of animal welfare to producers and consumersConsider the future of technology and transparency in the animal protein value chain

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