Founders and Indie Creators: How to find the audience for whom you build your product – and what to do when you meet them!
Does your indie software have enough quality?
Matthias builds in public, so he thought it was a great idea to reflect about the quality of GetTheAudience, the audience development SaaS tool that he has written. He shares what works well and where there is still work to do, in order to bring the necessary qualities into the product. He also talks about what quality is and in which categories you could self-assess your own product.
Dev lab news: Hunters and Gatherers (the new browser extension)
This time, Matthias broadcasts directly from his development lab where he writes a special browser extension that helps you find an arbitrary audience on Twitter.
Arvid Kahl: Your audience is already out there!
Arvid Kahl and Matthias finally meet outside Twitter, to talk about their favourite subject: An audience for an entrepreneur – why it's great to have one, and what to do when you have it!
Lesley Sim on Bootstrapping a WordPress business
Matthias meets Lesley Sim from Singapore, co-founder of NewsletterGlue, a bootstrapped business. She talks about the early days of her startup and about her goals for 2021.
Brendan McAdams on dealing with more than one audience at a time
Today's guest is Brendan McAdams from Baltimore. He's a co-founder of Expertscape, a start-up in the healthcare domain. He's also an expert in sales, and he coaches startups in how to sell well. As if that wasn't enough, he's a book author who currently develops a special audience for his second book.
Tom Libelt on systematized marketing and audience building
Matthias welcomes Tom Libelt from Bangkok, who talks about how to use systems to do marketing for three different audience types.