The Content Mix podcast features interviews with stand-out professionals leading content & social media marketing efforts for international brands across Europe. Hosted by Shaheen Samavati and Carlota Pico of VeraContent, our aim is to uncover authentic, personal insights into how to effectively market across diverse European markets and languages.
Engineer success online – Annie Ross | Penspen | Global Marketing & Communications Manager
Carlota Pico speaks with Annie Ross, global marketing and communications manager at Penspen, an international company that designs, maintains and optimizes energy infrastructure. Annie describes how she combined her interest in engineering with a degree in business and economics to forge a unique path in marketing. She also explains Penspen’s newest initiatives, how she led a huge effort to increase the company’s LinkedIn presence, and the fundamental aspects of marketing in the engineering industry.
Sound marketing strategies – Peter Holmberg | Marshall Headphones | Global Marketing Communications Manager
Peter Holmberg joins Carlota Pico to talk about his role as global marketing communications manager for Marshall Headphones at Zound Industries. Peter discusses the importance of building consumer trust in ecommerce, explains how Marshall Headphones repositioned its campaigns to show consideration for audiences during the coronavirus pandemic, and offers sage advice for diving into digital marketing trends.
Marketing in the world of water – Jérôme Logie | Pall Water | EMEA Marketing Manager
Lyon-based Jérôme Logie discusses his role as EMEA marketing manager at Pall Water, a leading water treatment company that’s part of the Danaher Group. Jérôme explains the importance of being present on social channels, even when it comes to marketing for the water industry. He also discusses how to attract audiences to your platforms, and offers tips for empathizing with your audience during the COVID-19 pandemic.
Social media is for everyone – Gareth Crew | Garmin | EMEA Social Media Manager
Gareth Crew speaks with Carlota Pico about his role as EMEA social media manager at Garmin, an iconic multinational tech company. Gareth chats about his segue from journalism into marketing, how social media keeps him on his toes, and some top tips for driving organic traffic. He also shares his opinion on TikTok, Reels, the future of social media and much more.
Provide value on social media – Bianca Spada | Red Bull | Global Senior Social Media Manager
Bianca Spada speaks about her role as global senior social media manager at Red Bull, the world-famous energy drink company. Bianca shares how she was recruited by the company after achieving success in her former role at music streaming service Deezer. She also talks about why it’s essential to provide value on social media, what’s on the horizon for the industry, her favorite moments in her career so far, and how to drive successful campaigns on a small budget.
Interact with your audience – Mariann Bartucz | Starschema | Online Marketing Manager
Mariann Bartucz joins Carlota Pico to discuss her role as online marketing manager at Starschema, a data organization company based in Budapest, Hungary. After working in marketing for almost a decade, Mariann has developed a passion for building new projects from the ground up. In this interview, she shares her expertise on optimizing digital marketing campaigns, creating effective LinkedIn and Facebook strategies, and using automation and community building to maximize success.