The Creative Empire™ Podcast Reina Pomeroy & Christina Scalera

Hey, Creative Empire listeners, this is our biggest show yet for reasons that we are about to reveal. Reina and Christina are together today and we have some pretty big news for you. Christina and Reina have gotten together over the past two and a half years to record these episodes month in and month out. This is episode 250. They have recorded 250 episodes and have decided that they are going to be stopping the Creative Empire. This is the very last finale episode of CEP as it is right now.
































































































Main Takeaways:What the origin story was [0:02:11]
What their favorite part of the show is [0:04:11]
Why are the duo leaving the space [0:09:34]
Why quitting something does not mean a failure [0:14:32]
What Christina has in store for her Creative Empire [0:17:15]
What Reina has in store for her Creative Empire [0:20:22]
Why they will be serving you in a different way [0:24:02]
Would Reina do a podcast again [0:24:43]
Would Christina do a podcast again [0:25:27]
How to connect with Christina [0:27:58]
How to connect with Reina [0:28:46]




“There’s nothing better than the connections I think we’ve made out of the show.”

— Christina Scalera

Show Notes:Being Boss Podcast
Amy Porterfield’s Podcast
Pat Flynn’s Podcast
Tim Ferriss’ Podcast
Jenna Kutcher
Voxer
Their Scaling In Business Episode
The Contract Shop
The Contract Shop Instagram
Christina’s Instagram
Reina and Co
Reina’s Instagram




“For me, being able to share diverse perspectives and interesting people has taught me so much. It has also taught me so much about being a leader.”

— Reina Pomeroy


































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Today, Reina and Christina are talking about scaling your business, specifically how do you know what to scale to, what are some red flags that show you maybe you shouldn’t be scaling right now, and what kinds of things you can scale into. If you have no idea how to make more money, or how to serve more people most importantly, this is the episode for you.
































































































Main Takeaways:What some indicators for scaling are [0:01:46]
Why you need to be clear in your offerings [0:04:00]
How big of an audience size do you need to know when to scale [0:10:03]
Why a pre-launch is so important for a course launch [0:14:34]
What to do to start scaling [0:24:10]
What the online course model looks like [0:25:50]
What the agency model looks like [0:29:49]
What the one-to-many model looks like [0:35:22]
What membership models look like [0:43:48]




“I would rather have a small course that I can complete that I know that I’m going to get through, rather than this massive course that’s going to attempt to help me with everything.”

— Reina Pomeroy

Show Notes:Nicole Miyuki Santo - Her Creative Empire Episode
Pat Flynn
Chris Guillebeau
Gary Vaynerchuk
Marie Forleo
Ramit Sethi
Amy Porterfield
Jenna Kutcher
Melyssa Griffin
Mariah Coz
Dr. Lindsay Padilla - Her Creative Empire Episode
Emily Walker of Course Wellness
Ashlyn Carter - Her Creative Empire Episode
Emily Hirsch
Becca Courtice - Her Creative Empire Episode




“If you don’t know your conversion rate, then you’re not ready to scale.”

— Christina Scalera


































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Today, Reina and Christina are joined by founder and chief sparkler of Sparkle Hustle Grow, Julie Ball. Sparkle Hustle Grow is a monthly subscription box and online community for female entrepreneurs. Julie leads thousands of women through personal development and business training in a way that’s fun and supportive. Julie is an author, speaker, community builder and subscription box coach. She’s been featured in Forbes, Business Insider, Thrive Global, PopSugar, Mashable, BuzzFeed and probably all those places that you guys check out online when you’re procrastinating.
































































































Main Takeaways:How she went from running a design business to Sparkle Hustle Grow [0:01:19]
Where to start with a product shop [0:04:03]
What her advice is to start [0:09:05]
How to validate things in your business [0:12:03]
What you can find in the Sparkle Hustle Grow box [0:13:52]
What the Subscription Box Bootcamp is [0:22:38]
What success stories Julie has seen with her subscribers [0:25:07]
How much you can learn from mistakes made [0:27:08]
How to balance both businesses [0:32:03]




“As I was thinking about products and what products that I love, subscription boxes were kind of like top of mind for me because I was a subscriber to several subscription boxes.”

— Julie Ball

Show Notes:Sparkle Hustle Grow
Subscription Box Boot Camp




“As I was thinking about products and what products that I love, subscription boxes were kind of like top of mind for me because I was a subscriber to several subscription boxes.”

— Julie Ball

Bio:Julie Ball is the Founder + Chief Sparkler of Sparkle Hustle Grow, a monthly subscription box and online community for female entrepreneurs. Julie leads thousands of women through personal development and business training in a way that’s fun and supportive. Julie is an author, speaker, community builder, and subscription box coach-- featured in Forbes, Business Insider, Thrive Global, POPSUGAR, Mashable, and Buzzfeed. After running her successful website design and development firm, Julie wanted to get out from behind the screen. This desire coupled with her biggest inspiration--the female entrepreneur community--is what led her to start Sparkle Hustle Grow. Taking her knowledge of the entrepreneurial world and key products that helped her grow her business, she combined them into one product--delivered monthly in a fun-to-open package and has been able to help fellow female entrepreneurs on their journeys toward success. A media studies graduate of Penn State University, Julie went on to get her Masters in Internet Marketing from Full Sail University. Before starting her own business, she worked in corporate music marketing, holding management level roles in a mostly-male dominated industry. Julie lives in the mountains of western NC with her husband and daughter.
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Reina and Christina are chatting with Kristen Brown of Samba to the Sea and The Sunset Shop. Kristin is a gal who was gone from humble roots as a photographer in the United States creating a dual coast living from Savannah, Georgia and Costa Rica. In addition, you have to go check out Kristen on Instagram and get all the down-low and all the cute pictures of Gidget on Instagram, because this is a chihuahua you do not want to miss out on.
































































































Main Takeaways:How Kristen decided to move to Costa Rica + split her time in Savannah [0:02:24]
How she finds clients in a destination location [0:05:46]
What her visual portfolio looks like + what style she has [0:08:01]
Why living in two areas helps her business [0:14:54]
What challenges + transitions she has faced [0:19:47]
What growing has looked like for her [0:24:06]
What assets Kristen has + what her superpower is [0:26:43]
How photography has been something she has always loved [0:28:55]
What the “banks” are that Kristen looks like + having blinders [32:47]




“It was more so out of need of I’ve really started to miss a lot of things about the US, just like easy conveniences that we take for granted as Americans.”

— Kristen Brown

Show Notes:Pinterest
The Endless Summer Movie
Honeybook
The Sunset Shop




“You can’t compare someone’s middle, or where they are, to your beginning.”

— Kristen Brown

Bio:Me llamo Kristen – that’s Español for “My name is Kristen.” Not too long ago, it was love at first wipeout after my first surf lesson in New York City - -  within a year of that first lesson, I retired from the hustle and bustle of the NYC corporate banking world and traded in my heels for a surfboard and camera in Costa Rica. Most days you can find me surfing beautiful Costa Rican waves, photographing a breathtaking sunset, or playing on the beach with my Chihuahua, Gidget. I’m a sunset chaser, soul surfer, and photographer for the sunset dreamers + wild at heart. You can check out my brand and editorial work here, wedding and family photography work here, bring a piece of paradise home with you via my sunset and beach prints at The Sunset Shop, and chase sunsets with me on Instagram @sambatothesea!
Social Handles:Website - The Sunset ShopWebsite - Samba to the SeaFacebookInstagramPinterest

































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Today Reina and Christina are bringing you another jam session! Christina is talking all about legal. She is talking about what happens if somebody steals your ideas, what to do when you’re thinking about “should I be trademarking something or not?,” and how to potentially close your business. These are all things that at some point, you’re going to be thinking about or confronted by in your business. Knowing that you have legal options and hopefully somebody you can trust in order to help protect you in your business is super helpful as well. If you are excited to talk about all legal things and things that just happen kind of in the daily business life of an entrepreneur, listen below.
































































































Main Takeaways:What the worst reason to not start your business [0:01:12]
What to do when someone creates a product exactly like yours [0:02:33]
Why brand building is so important [0:05:00]
What actions you can take to stop people from copying you + trademarks [0:10:21]
When to decide to talk to an attorney [0:18:08]
What to think about when closing your business + exiting your business [0:25:20]




“At some point, you mentor enough people, you are going to mentor someone into your shoes. In this world of community over competition, one of your clients is going to take it too far. ”

— Christina Scalera

Show Notes:Trademark Electronic Search System (TESS)
Etsy
The Unofficial Shopify Podcast by Kurt Elster
The Calming Manatee
Flippa
Exchange Marketplace
Digital Exits
Empire Flippers




“Just because you’re right, doesn’t mean that you’re not going to have to pay to respond to all these people or pay legal fees because people can really make a big fuss and it ends up costing you money.”

— Christina Scalera


































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Reina and Christina are joined today by Alexis “Lex” Monson. Lex is the Co-founder and CEO of Punkpost, a service powered by a community of artists who handwrite and send cards for you. Punkpost is the dashboard for creating and managing happy moments. Lex’s goal is to help people make good on their good intentions and give people an accessible way to connect with one another in a deeper, more meaningful way. Before Lex founded Punkpost, she was the managing community editor at Brit + Co. Prior to that, she worked as a senior editor at Yelp, so she knows her way around the internet.
































































































Main Takeaways:Why Punkpost was created [0:02:42]
Who Punkpost works with [0:04:40]
What types of cards they have [0:09:21]
What fires Lex up about Punkpost [0:11:19]
Why they are cultivating a community at Punkpost [0:14:01]
How to become an artist to Punkpost [0:20:07]
What some of the business stages they have went through [0:21:00]
What people are sending cards for + their best holidays [0:24:52]




“As business owners, or just busy humans in general, you don’t always have the time to put all the steps together to make (sending a card) come to life.”

— Alexis "Lex" Monson

Show Notes:Cluster
Become a Punkpost Handwriting Artist
ShareGrid




“I just think as a creative, when you’re creating something, you’re really giving a lot of yourself and putting yourself out there. It’s so important to have someone acknowledge what you’re doing and praise you for what you’re doing.”

— Alexis "Lex" Monson

Bio:Dr. Lindsay Padilla is the founder of Course Power, a company that helps I  trailblazing entrepreneurs create student-centered courses, content and communities that get their clients A+ results! Using her years of teaching adults online at a community college and the ridiculous amount of learning she has done in all things education, her team specializes in supporting digital entrepreneurs with the early stages of course or program creation, with a focus on optimizing content and elevating the experience using student feedback. She's also the host of the Academics Mean Business Podcast, which shares the journeys of other academics who have started businesses.
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