Welcome to The Future Of Fashion Business, a podcast with weekly episodes where we help aspiring fashion entrepreneurs and designers start their own fashion brands and businesses by learning from the best, most experienced people in the industry.
The Future Of Fashion Business is hosted by Esteban Julian. A passionate fashion entrepreneur that went from folding shirts in clothing stores to starting his own fashion brand. If you want to learn more about how he did it, make sure you follow his journey on youtube @estebanjulian.
Where Have We Been? Whats Happening in 2021?
Please listen to this short and important announcement. We are very excited about what's coming, and we hope you are too!
Purposeful, Authentic & Inclusive Marketing
Marketing is much more than just attracting new potential customers. It is a tool to communicate and impact at a global and personal scale. It is in the authenticity and purpose of the message where the distinction between an impactful message and an unsuccessful one can be made. In this week's episode, we sat down with CMO of Dickies, a VF Corp brand., Kathy Hines to talk about how enabling brands to become better and more compassionate versions of themselves can have a positive impact both globally, and personally.
Where Does Retail Stand In 2020?
We have to apologize. Our uploading consistency has been quite bad as of late, mostly due to COVID and a lot of different issues that have come up due to this unprecedented issue. We are of course, not the only ones suffering from this. Retail and the fashion industry has been massively affected by it as well. The unpredictability of where the industry might go next forever hunts people with investment and interest in our industry, and any new piece of advice or information can help us better guide the direction of both our careers and lives. That's why in this week's episode, we sat down with Regis Rimbert. The ex-managing director for Middle East & India at Dior and ex-global retail licenses director at Lanvin. Regis has been in the industry for more than 2 decades, what can learn about today's world through the eyes of somebody with more than 20 years of experience?
The Impact Of COVID On Fashion's Digital Experience
COVID has changed things in ways that we can't even begin to imagine. Why is it so difficult to understand? Whenever events of this scale take place, it invites unfathomable levels of complexity is not only one facet, but in many. Inevitable, the fashion industry as one of the industries affected by this problem in many ways. One of the less superficial but important changes that are taken place due to COVID, happens to be a digital experience. To talk about this problem, we sat down with the digital director at L.K Bennett, Zoe Donovan. How has it changed the industry from an experience perspective? What do we know so far?
Technical Development & The Impact Of COVID
Before we get into the episode, we deeply want to apologize for our long and unannounced break. Ironically after reading this title, we were forced into silence by a COVID related problem. That said, we are back and ready for our usual and consistent 2-4 episodes per month. We are happy to be back with this episode with an ex virtual innovation manager at Wolverine Worldwide, Toby Ringdahl. Wolverine Worldwide is one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear, apparel, and accessories. So be ready to receive a sea of the value of what technological development actually involved for a company that owns some of the largest brands around.
The Challenges Of Starting A Fashion Brand & Adapting To Problems
In this week's episode. We sat down with Hedoine fashion brand founders Anna & Alexandra and talked about some of the challenges every fashion entrepreneur has to go through. If you have ever started a fashion brand, you probably will quickly realize how difficult the beginning stages are. This applies to everybody in every business. What are some of those challenges? And how can you continuously adapt and overcome them?