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Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

The Marketing Book Podcast Douglas Burdett

    • Marketing
    • 4.7 • 7 Bewertungen

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

    308 The Visual Sale by Marcus Sheridan

    308 The Visual Sale by Marcus Sheridan

    The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World by Marcus Sheridan and Tyler Lessard
    Video can help you close the deal in a virtual world and this book from award-winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video - no matter how much you hate watching yourself on the screen. 
    More than ever before, buyers and consumers are demanding more video. Just "reading" about a product, service, or company will no longer do the trick. Today, they must "see" it.  
    Notwithstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written. 
    Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start "showing it" moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/visual-sale-marcus-sheridan

    • 57 Min.
    BONUS: Success Despite Lockdowns: How to Market, Sell, and Do Events

    BONUS: Success Despite Lockdowns: How to Market, Sell, and Do Events

    Replay of the monthly B2B Growth Show "Book Talk" about books recently featured on The Marketing Book Podcast:
    The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth in Tough Economic Times by Jay Abraham Virtual Selling: A Quick-Start Guide to Leveraging Video, Technology, and Virtual Communication Channels to Engage Remote Buyers and Close Deals Fast by Jeb Blount Standout Virtual Events: How to create an experience that your audience will love by David Meerman Scott and Michelle Manafy Unleash Your Primal Brain: Demystifying How We Think and Why We Act by Tim Ash Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization by Andrea Fryrear

    • 51 Min.
    307 The Six Disciplines of Agile Marketing by Jim Ewel

    307 The Six Disciplines of Agile Marketing by Jim Ewel

    The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results by Jim Ewel
    Transform your organization using Agile principles with a proven framework. 
    The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization. 
    The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include: 
    Aligning the team on common goals  Structuring the team for greater efficiency  Implementing processes like Scrum and Kanban in marketing  Validated Learning  Adapting to Change  Creating Remarkable Customer Experiences  The Six Disciplines of Agile Marketing also discusses four shifts in beliefs and behaviors necessary to achieve an Agile transformation in marketing organizations. They include: 
    A shift from a focus on outputs to one based on outcomes  A shift from a campaign mentality to one based on continuous improvement  A shift from an internal focus to a customer focus  A shift from top-down to decentralized decision-making Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/six-disciplines-agile-marketing-jim-ewel

    • 1 Std. 33 Min.
    306 The Interaction Field by Erich Joachimsthaler

    306 The Interaction Field by Erich Joachimsthaler

    The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society by Erich Joachimsthaler
    Learn how the most successful businesses are creating value and igniting smart growth in a fast-paced, competitive market.
    Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions instead of interactions. They seek to optimize or extract value rather than share it. They build assets and thrive on an enormous scale, huge distribution networks, and brand recognition. But then along comes a rival that doesn't care much about your brand and your other assets, and it either rushes past you or mows you down.
    In The Interaction Field, management expert, and professor Erich Joachimsthaler explains that the only way to thrive in this environment is through the Interaction Field model. Companies that embrace this model generate, facilitate, and benefit from data exchanges among multiple people and groups -- from customers and stakeholders, but also from those you wouldn't expect to be in the mix, like suppliers, software developers, regulators, and even competitors. And everyone in the field works together to solve big, industry-wide, or complex and unpredictable societal problems.
    The future is going to be about creating value for everyone. Businesses that solve the immediate challenges of people today and also the major social and economic challenges of the future are the ones that will survive and grow.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/interaction-field-erich-joachimsthaler

    • 53 Min.
    305 Revenue Growth Engine by Darrell Amy

    305 Revenue Growth Engine by Darrell Amy

    Revenue Growth Engine: How to Align Sales & Marketing to Accelerate Growth by Darrell Amy
    Need to grow revenue faster?
    In Revenue Growth Engine, Darrell Amy presents a strategy to accelerate growth.
    Whether you own a company, lead a sales team, or work in marketing, you share the same goal: revenue growth.
    In today’s economy, companies need to accelerate revenue growth. Every company has a Revenue Growth Engine. This is the sum of their sales and marketing efforts. The problem is that most engines are not firing on all cylinders. There may even be important cylinders missing. The good news is that when your Revenue Growth Engine is performing with all cylinders firing, you accelerate revenue growth!
    In this book, you will quickly see which parts of your company’s growth engine are not performing. You will discover the law of exponential growth and how to accelerate growth with ideal clients. You will find a big picture model for aligning marketing and sales to drive growth. Darrell walks you step by step through how to improve each component of your growth engine.
    Anyone who shares responsibility for revenue will appreciate this book. 
    Here’s some of what you’ll learn:
    Business Owners
    Discover a model to set aggressive and achievable growth goals Achieve cross-sell goals to drive more revenue per client Align sales and marketing to drive revenue growth Enhance your buyer and client experiences to build loyalty Chief Revenue Officers
    Create scorecards to measure success Get a framework to make better marketing decisions Implement a periodic business review process Sales Leaders
    Create a target account program with 10X prospects Drive multi-touch prospecting campaigns that are measurable Win more deals with strategies to influence buying teams Marketing Managers
    Build effective messages based on the business outcomes ideal clients desire Create lead management strategies to qualify sales leads Develop client loyalty programs that increase cross-sell revenue Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/revenue-growth-engine-darrell-amy

    • 1 Std. 31 Min.
    304 The Practice by Seth Godin

    304 The Practice by Seth Godin

    The Practice: Shipping Creative Work by Seth Godin
    From the bestselling author of Linchpin, Tribes, Purple Cow and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.
    Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.
    Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work.
    Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
    Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.
    With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/practice-seth-godin

    • 50 Min.

Kundenrezensionen

4.7 von 5
7 Bewertungen

7 Bewertungen

dorianna__ ,

Brings new ideas

As a student in Kommunikation Management, I‘ve picked up ideas for many essays during my Studies and even for my thesis on this Podcast. So the only thing I can do is to recommend it! Thank you, it’s a great way to overview many tendencies and if necessary dive into it with all those books. What’s even better is that it comes out every week!

Christine Schlonski ,

Outstanding show for marketing!

If you want to learn about marketing this is a go-to podcast. Great host with amazing guests. Wonderful insides and very helpful. Thx.

tomcgn ,

There's simply no better book podcast for marketers

I'm a big fan of Douglas's podcast for three simple reasons: 1. He knows how to pick truly relevant books. 2. He leads very thoughtful interviews--not just: "here are 3 questions" but a well thought out, carefully crafted discussion. 3. All episodes are produced very professionally and with great care. An absolute must hear for every marketer who wants to make a difference!

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