The Market Podcast The Super Market

your social media manager is an extension of your sales team. yup. this role is WAY more important then most brands realize. so how do you find the right person for the job? in this episode, we're diving into the key qualities to look for when hiring a social media manager from our perspective of being social. media managers as well as working directly with them. from strategic thinking to team player mentality and  industry experience, we're sharing the essential traits that make for a top-notch social media manager ... they might not be what you think. 

MAKE CONTENT THAT SELLS FOR YOU. this week we are joined by the founders of the cult-followed Uncommon Salt Lake: Kanyon, Jewelette & Jacob. since opening in 2022, the team behind Uncommon has grown to over 33K followers on instagram, opened a successful storefront & created one of the biggest vintage markets in the state, Sum Ol Market. 

we are diving deep into how they create content that converts, what makes good visual content, the mission of Uncommon that goes way beyond clothes & how to successfully work with business partners. They also threw in some thrifting hacks for all our vintage girlies out there. 

WE LOVE CONTROVERSY. this week we are joined by none other than Jaiden Robinson, founder of The Rave Social. jaiden shares her insights gained from years of experience of using spicy opinions throughout her content strategy on social media. she challenges the status quo, arguing that bland, safe content often gets lost in the sea of mediocrity. instead, she advocates for embracing bold opinions as a powerful strategy for cutting through the noise and building an engaged audience.

jaiden breaks down how injecting personality and controversial viewpoints into your content can spark meaningful conversations, attract loyal followers, and ultimately grow exponentially. she's grown her following organically in just one year to over 4000 followers by using this strategy. 

enjoy! 

INSTAGRAM:
@theravesocial
@saammwiches
@taliacosentino
@saucemediaagroup
@relishstudios

BOOK RELISH STUDIOS:relishstudios.co
WEBSITE: saucemediagroup.com

want to geek out on creative strategies that make you money? in this episode, we dive deep into social media campaigns and share our secrets to crafting successful ones. we're talking strategies, tactics, and insights that can elevate your social media campaigns from good to ICONIC. 

COMMUNITY IS EVERYTHING. in this episode, we chat with Tressa Wixom, the founder of Subtle Dust, about creating the brand she always wanted to exist and building a loyal community on social media. Tressa shares practical strategies and insights for fostering genuine connections on instagram. whether you're an aspiring entrepreneur or a seasoned marketer, you'll find inspiration in Tressa's story and advice. Tune in for a conversation about building a loyal community, creating products you love and why the details matter. 

INSTAGRAM:
@shopsubtledust
@saammwiches
@taliacosentino
@saucemediaagroup
@relishstudios

BOOK RELISH STUDIOS:relishstudios.co

WEBSITE: saucemediagroup.com

want your in-house agency for $19/mon? sign up for SECRET SAUCE

the secret to a magnetic brand? knowing your brand archetype. in the episode, we are diving into creating a brand that resonates deeply with your audience and why identifying your brand's archetype is absolutely essential for building a rock-solid brand foundation.

in this episode, we explore the concept of brand archetypes - the universal characters and narratives that have been ingrained in human culture for centuries. from "the hero" to "the sage", "the rebel" to "the innocent", each archetype carries its own set of values, motivations, and personality traits that can be used to create a powerful brand identity.

discover how understanding your brand archetype can guide everything from your messaging and visual identity to your marketing strategy and customer relationships. by aligning your brand with a specific archetype, you'll tap into the subconscious desires and aspirations of your target audience, creating a deeper emotional connection that fosters loyalty and trust.

enjoy!

INSTAGRAM:
@saammwiches
@taliacosentino
@mahlee_sem23
@saucemediaagroup
@relishstudios

BOOK RELISH STUDIOS:relishstudios.co

WEBSITE: saucemediagroup.com