154 Folgen

Your weekly sandbox for social media insights, stories, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and businesses in every industry. Whether you're a social media team of one, business owner, ecommerce marketer, growth strategist, community manager, or part of an emerging global brand, you're sure to find something actionable in every single episode. Join our 30,000+ weekly listeners who are taking their social media marketing to the next level.

The Science of Social Media Buffer

    • Wirtschaft

Your weekly sandbox for social media insights, stories, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and businesses in every industry. Whether you're a social media team of one, business owner, ecommerce marketer, growth strategist, community manager, or part of an emerging global brand, you're sure to find something actionable in every single episode. Join our 30,000+ weekly listeners who are taking their social media marketing to the next level.

    11 Thumb-Stopping Instagram Stories Design Tips

    11 Thumb-Stopping Instagram Stories Design Tips

    Instagram Stories has over 500 million daily active users, meaning half of Instagram’s overall user base create or view stories every single day.

    This means you have the potential to connect with your Instagram audience in two different places on the app — the feed and stories — and you don’t want to waste that opportunity with dull Stories and visuals.

    To help you captivate your audience in your Instagram Stories, we’re going to share some Instagram stories design tips that will have you creating high-quality visuals your followers will go back to view again and again.

    - Dave & Heather-Mae

    Read the Show Notes:

    https://buffer.com/library/instagram-stories-design-tips

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer

    • 9 Min.
    How Brands Can Leverage Pinterest To Make Sales

    How Brands Can Leverage Pinterest To Make Sales

    Did you know: Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions.

    Talk about buying power!

    Pinterest is no longer simply a place to save ideas and build dream boards. Instead, Pinterest has turned into the world’s largest visual discovery platform.

    Thankfully there are some really simple ways that you can start leveraging Pinterest to reach new audiences and optimize your pins and profile in order to drive sales sales directly from the platform. 

    In today's episode we share some tips directly from the Pinterest team. 

    - Dave & Heather-Mae

    Read the Show Notes:

    https://buffer.com/resources/how-brands-can-leverage-pinterest-to-make-sales

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer

    • 8 Min.
    Encore: The 7 Important Skills You Need to Be a Successful Social Media Marketer

    Encore: The 7 Important Skills You Need to Be a Successful Social Media Marketer

    (This week, we're re-airing our top episode of the year. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you. Wishing you a great 2020!)

    A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another.

    But what does it take to be a great social media manager? What are the skills to master in order to be effective in 2019?

    In this episode, we'll cover the primary skills that we employ for social media here at Buffer, plus a few skills we’ve noticed in social media managers around the web. A social media manager has a toolbox filled to the brim; come peek inside the toolbox with us and see what we find!

    - Dave & Heather-Mae

    Read the Show Notes:

    https://buffer.com/resources/social-media-manager-job-description

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer

    • 13 Min.
    Encore: 8 Fun Things to Try on Instagram You Probably Haven't Thought of Before

    Encore: 8 Fun Things to Try on Instagram You Probably Haven't Thought of Before

    (This week, we're revisiting one of our top episodes of 2019. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you. Happy new year!)

    It can be hard to stay on top of the latest news for everything that’s coming to social media. We'd love to help you. This episode of The Science of Social Media takes a dive into Instagram marketing with a look at eight little-known features that you can try today.

    We want to ensure you get maximum exposure for your brand on Insta. These tips may be just the thing to help you stand out. Here's hoping!

    - Dave & Heather-Mae

    Read the Show Notes:

    https://buffer.com/podcast

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer

    • 14 Min.
    Introducing: Breaking Brand, Episode One

    Introducing: Breaking Brand, Episode One

    Today, we have a special episode for you — something a bit different than usual.

    We’d love to share the first episode of our new podcast series, Breaking Brand, which follows the story of a world-class branding agency closing up shop in order to start a totally new business from scratch.

    If you enjoy this episode, the full season is available to listen to now, wherever you get your podcasts. Just search Breaking Brand in your podcast app to subscribe.

    Hope you enjoy the show!

    - Dave & Heather-Mae

    Learn more about Breaking Brand:

    https://lp.buffer.com/breaking-brand

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer

    • 24 Min.
    The Best Instagram Stories of 2019

    The Best Instagram Stories of 2019

    Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach. 

    Over 500 million people use Instagram Stories every day.

    So when it comes to picking some of the best Stories campaigns of 2019, we really have a lot of options. 

    We’ll run through a list of our favorites, and you can see videos and screenshots of them in our show notes at buffer.com/podcast. If there are any favorites of yours that we missed, please do let us know by using #bufferpodcast on social.

    We hope you enjoy the list and get some great ideas for new Stories content in 2020!

    - Dave & Heather-Mae

    Read the Show Notes:

    https://buffer.com/library/best-instagram-stories

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer

    • 11 Min.

Kundenrezensionen

Nordmannen86 ,

Awesome!

No fluff! Super informative 🙌 one of my favourite podcasts!

Karolinafiorelina ,

Amazing podcasts

Hello Brian and Hailley! I love your podcasts, they have been getting better and better, in the past half year especially! It's so helpful. Since I am a freelance social media strategist, I don't feel so lonely and lost in this complex (sometimes) social media world :D Thank you very much, best wishes from Berlin!

Horray123 ,

I like your podcast but...

I really enjoy listening to your podcast but I find these constant fake laughters by the hosts reaaaaally annoying. I don‘t mean to be mean but you can clearly tell that it’s fake laughter.

Top‑Podcasts in Wirtschaft

Zuhörer haben auch Folgendes abonniert: