The Seven-Step Approach to Evaluating Startups | Episode 382

Joe interviews Paulina Jänsch, co-founding partner at Leanox Impact Capital, on her seven-step approach to evaluating startups — and why fundraising is best understood as storytelling backed by a solid financial case.

Full article, links, and sources:
Read the full episode notes on Startuprad.io

Why this episode matters: Founders often treat fundraising as a numbers exercise; Jänsch frames it as narrative plus rigour. Her seven-step lens is a practical checklist for both raising and being evaluated.

In this episode, we cover:

• Paulina Jänsch's seven-step approach to evaluating startups
• Why fundraising is storytelling
• Balancing narrative with a solid financial case
• An investor's checklist founders can use

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