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Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact.

Formerly called the Raise & Engage Podcast.

The sgENGAGE Podcast Blackbaud, Inc.

    • Regierung

Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact.

Formerly called the Raise & Engage Podcast.

    Episode 131: Tips for a Successful Direct Marketing Program

    Episode 131: Tips for a Successful Direct Marketing Program

    Direct marketing is an important part of any social good organization’s strategy, but it’s critical that the program is well designed and reaches the right people with the right messages. Have you found yourself asking how to better use analytics to help drive your direct marketing strategy and measure results? That’s what today’s guest is here to talk about. 
    John Wilburn, director of direct response for the National Park Foundation, joined guest host Christine Newman at bbcon to talk about how being data-driven and open to innovation has helped him develop a successful direct marketing program at the organization. Listen in to hear what John has to say about deciding which marketing ideas to test out, choosing which metrics to follow, and getting others in the organization on board with your ideas. 
    Topics Discussed in This Episode:
    What is direct marketing? How to decide which ideas to test Examples of ideas that worked well for the National Park Foundation Experiments John tried that didn’t work well How John uses analytics to drive strategy and measure results How to choose what metrics to follow Getting started using analytics Advice for getting the buy-in from others in the organization  Resources:
    John Wilburn
    Article: What Fundraisers Can Learn from Direct Marketing
    The Next Generation of American Giving
    Quotes: 
    “If you start seeing it enough from different nonprofits, that might be a good idea to try for yours.”
    “For us, national parks really are the capital N capital P parks across the big vistas such as Grand Canyon, Yosemite.”
    “I think big data’s sort of gone away in terms of the lexicon, it’s more about smart data, and that can be actually small data can be a smart data point.”

    • 10 Min.
    Episode 130: Setting Your Organization Up for Fundraising Success in 2020

    Episode 130: Setting Your Organization Up for Fundraising Success in 2020

    The new year is always a time for planning and looking ahead, and that’s true for organizations as well as individuals. Whether January marks the beginning of your fiscal year or the midpoint, creating a fundraising plan for 2020 will help you be more successful in attracting new donors and retaining existing ones. 
    Today, Tanya Fitzgerald, senior marketing manager at Blackbaud, joins the podcast again to talk to host Steve MacLaughlin about the key aspects to a plan that sets your organization up for success. Listen to the episode to hear what Tanya has to say about what fundraising teams should be looking at, how they should think about giving in 2020, and how technology fits into the picture. 
    Topics Discussed in This Episode:
    What metrics fundraising teams should look at to improve performance in 2020 How to bring 2019 end-of-year donations into your 2020 plan Managing communications according to the donor pyramid Showing donors what their gifts accomplish The importance of consistent messaging across channels in fundraising Personalizing donor communications for increased engagement Looking ahead with donor stewardship plans How technology fits into the picture for 2020  Resources:
    Tanya Fitzgerald
    The Explorer from the Blackbaud Institute 
    The Connected Office: Your Guide to Creating a Cohesive Constituent Experience
    Quotes: 
    “You need to really look into those numbers and those percentages and have them to set your goals.”
    “It’s so costly to obtain that first-time donor, so you’re going to want to keep them and get them turned into an annual donor.”
    “I really think that transparency is important. These guys want to see inside of your organization as much as possible.”

    • 15 Min.
    Episode 129: Measuring Impact on the SDGs

    Episode 129: Measuring Impact on the SDGs

    The U.N. Sustainable Development Goals (SDGs), the set of 17 global goals adopted by 193 U.N. member states to end extreme poverty, fight inequality and injustice, and protect our planet, provide a common roadmap for organizations to measure impact. And in particular, the participation of companies and philanthropic organizations will be critical to achieving the SDGs. But with 17 goals and 232 indicators, it can seem overwhelming to know where to begin.
    In this episode, you’ll hear from Tiffany Washington, Impact and Integration Lead at DTE Energy, and Alexis Fish, Senior Business Analyst at Blackbaud who helps advise customers on impact measurement. Recorded at bbcon 2019, Tiffany and Alexis talk with host Rachel Hutchisson about why aligning to the SDGs is important, the role that companies and philanthropic organizations will play in achieving the goals by 2030, and how to incorporate the SDGs into business and philanthropic frameworks. Tiffany also shares the process that DTE Energy took to align to the SDGs and how they brought their nonprofit partners along on their journey.
    Topics Discussed in This Episode:
    What the Sustainable Development Goals are and why they matter The role that companies and other social good organizations play with achieving the SDGs How philanthropic organizations can align their impact goals with the SDGs DTE Energy’s SDG journey  How funders and grantees can work together to align with the SDGs What resources companies and other organizations can look to when they want to incorporate the SDGs into their work  Resources:
    Alexis Fish
    Tiffany Washington
    The Future of Sustainable Business: Making the Global Goals Local Business
    Educating on the SDGs
    Quotes: 
    “The SDGs, for one, it helps provide some benchmarking for common and best practices within the CSR industry.” –Tiffany Washington
    “Communicate, communicate early and often.” –Tiffany Washington
    “All of the UN SDG materials are free. They are an open resource.” – Alexis Fish

    • 15 Min.
    Episode 128: Building a Sustainer Giving Program

    Episode 128: Building a Sustainer Giving Program

    Sustainer giving programs provide donors an easy, automatic way to donate while also giving organizations a reliable source of income. In fact, research by the Blackbaud Institute revealed that sustained givers can increase giving to an organization by as much as 300% over two years. So, how can your organization take advantage?
    Today’s episode, recorded live at bbcon 2019, is all about how to build and grow a successful sustainer giving program. Kristin Jackson and Bethany Taylor from Boise State Public Radio’s membership team sat down with guest host Christine Newman to talk about the success they’ve had building and expanding their sustainer giving program. Listen in to hear the keys to their success and get insights on how other organizations can do the same. 
    Topics Discussed in This Episode:
    How Boise State Public Radio started a sustainer giving program  Experimenting with a sustainer giving program to increase success Challenges that Boise State Public Radio faced in growing the sustainer program Finding the right messaging to attract sustaining donors Is it worth branding a sustainer program? How gifts and matching funds can attract more sustainers Strategies to increase sustainer donor levels The importance of “thank you” in keeping sustaining donors Resources:
    Kristin Jackson
    Bethany Taylor
    Sustainers in Focus - research reports from the Blackbaud Institute
    Quotes: 
    “I just felt like – clearly it could grow to more than that.” 
    “That’s the biggest thing is just get comfortable asking.”
    “If you’re in the middle of a campaign, your sustainers want to help. They don’t want to feel left out of your campaign.”

    • 15 Min.
    Episode 127: Hiring for Culture

    Episode 127: Hiring for Culture

    Culture is an important factor for organizations in having a healthy and high performing workplace. The right culture doesn’t just make the workplace more fun – having a cohesive workplace culture can save a company money and make them more effective in their goals in the long term. So, how can organizations more effectively hire people aligned with their culture?  
    Today’s episode, recorded live at bbcon 2019, discusses just that. Tune in to hear William Vanderbloemen, CEO of The Vanderbloemen Group, talk with host Rachel Hutchisson about how to first determine your organization’s culture, and then how to strategically hire people that fit that culture. William also discusses how to make sure that hiring for culture still brings diversity to the workplace.  
    Topics Discussed in This Episode:
    The factors that go into determining an organization’s culture Questions that organizations can ask themselves to determine their values How organizations can understand if they have a good organizational culture How creating a cohesive culture helps organizations save money in the long run What to do when a new hire doesn’t fit the culture How to make sure you bring diversity in when looking for culture fit  Resources:
    Wlliam Vanderbloemen
    The Vanderbloemen Group
    More resources about culture on sgENGAGE: Expert Advice for Improving Culture & Morale at Nonprofit Organizations 
    Quotes: 
    “By definition, cause-driven organizations should have an easy time hiring because you’re looking for people that are aligned with your cause.”
    “If your vision at your company is what you’re trying to accomplish, then your culture is how you as a team behave while you’re trying to accomplish this vision.”
    “I think you’re going to see smart organizations in the future are going to focus on culture, not because it’s the hip thing to do, but because if you can get your culture fit right, you have a chance of keeping your employees a little bit longer.”

    • 14 Min.
    Episode 126: Engaging Individual Fundraisers

    Episode 126: Engaging Individual Fundraisers

    Peer-to-peer fundraising is an important part of a social good organization’s overall fundraising strategy. But as people increasingly become more committed to causes versus specific organizations, how can organizations engage and guide individual fundraisers who are campaigning to raise funds for causes close to their hearts?
    In today’s episode, recorded live at bbcon 2019, Caroline Jones, founder of Knickers Model’s Own and 2015 JustGiving creative fundraiser of the year, joins host Steve MacLaughlin to discuss the journey and success of her crowdfunding campaign raising money for Cancer Research UK. Caroline shares her experience creating and properly supporting her campaign as a working professional, mother, and first-time fundraiser. Listen in to hear Caroline talk about the highs and lows of her journey, what fundraising efforts she took to differentiate herself, and what Caroline thinks other individual fundraisers can do to ensure successful campaigns. 
    Topics Discussed in This Episode:
    How and why Caroline started fundraising Connecting to a fundraising platform The growth of Caroline’s campaign Controlling authenticity and messaging Messaging appropriately for each platform Lessons learned from Caroline’s journey What tools individual fundraisers need Resources:
    Caroline Jones
    2019 Blackbaud Peer-to-Peer Fundraising Study
    Knickers Model's Own
    Knickers Model's Own - JustGiving
    Quotes: 
    “It was only ever going to be the JustGiving platform.”
    “It’s such an uplifting feeling when you’re in that very lonely place of being the sole fundraiser on your own.”
    “You can’t do things in half measures.”

    • 22 Min.

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