156 Folgen

The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.

The Smart Communications Podcast Big Duck

    • Wirtschaft

The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.

    Episode 157: How can you raise awareness and build trust?

    Episode 157: How can you raise awareness and build trust?

    Farra Trompeter, co-director, sits down with Derrick Feldmann, managing director of Ad Council Research Institute and Ad Council Edge, who shares tips for nonprofit staff who are looking to connect awareness and action, to reach people who are hard to reach, and who want to equip trusted messengers to be amplifiers of their mission.

    • 24 Min.
    Episode 156: How can we have courageous conversations?

    Episode 156: How can we have courageous conversations?

    Farra Trompeter, co-director, is joined by Nneka Allen, Camila Pereira, and Nicole Salmon, co-editors of Collecting Courage: Joy, Pain, Freedom, Love, a collection of lived experiences written by 15 accomplished Black North American fundraisers in the United States and Canada, to discuss how nonprofit staff can push for more honest, kind, clear, and direct conversations with their colleagues.

    • 21 Min.
    Episode 155: What are the latest nonprofit communications trends?

    Episode 155: What are the latest nonprofit communications trends?

    Farra Trompeter, co-director, talks with Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, about the latest nonprofit communications trends, including hot topics like AI, brand archetypes, and the structure of communications teams.

    • 20 Min.
    Episode 154: How can you deliver the right message to the right audience?

    Episode 154: How can you deliver the right message to the right audience?

    What is most important, the message, the channel, or the mindset of the audience you are trying to reach? Farra Trompeter, co-director, and Ryan Gerhardt, copy director, discuss how we think about segmentation and messaging, the differences between organizational and persuasive messaging, and more.

    • 18 Min.
    Episode 153: How should you approach audience research?

    Episode 153: How should you approach audience research?

    Effective research begins with clear objectives and choosing methods aligned with your audience to answer key questions. Farra Trompeter, co-director, sits down with senior strategist, Menaka Chandurkar, to talk about the benefits research provides to in-house communications teams and how research connects to issues of inclusion, diversity, equity, and accessibility (IDEA).

    • 22 Min.
    Episode 152: How do you get messaging to take hold within your organization?

    Episode 152: How do you get messaging to take hold within your organization?

    Join Farra Trompeter, co-director, and Jennifer R. Hudson, president of Think Beyond Public Relations, as they discuss how nonprofit staff can create messaging that gets people to engage with that organization's mission. Together they discuss important frameworks on developing messages that bring in perspectives of all stakeholders and offer tips about training others and operationalizing core values.

    • 21 Min.

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