This Week in Weddings is a support group for wedding industry entrepreneurs. We're the ones behind the scenes - planning and designing the wedding, creating the invitations, baking the cakes, and taking the photos. The podcast features wedding planner Kimberly Rhodes and invitation designer Annie Roche chatting about the business of weddings with professionals in the wedding industry.
Using an Accountability Group to Uplevel Your Business
"A rising tide lifts all ships" the saying goes, and in entrepreneurship, that means surrounding yourself with people who will help you improve and grow while also challenging you. An accountability group can do just that. If you've heard the term before but don't exactly know what an accountability group entails or how to start one, this week's episode is one you won't want to miss.
Using Instagram Reels for Your Business
Just when you think you have Instagram figured out, they change it up! The new Reels feature launched in August of 2020, and just like all things social media, there's a bit of a learning curve to figuring out how to make it work for you. But we're here to help! In this week's episode of the This Week In Weddings podcast, we're chatting all about Instagram Reels, how to use it, and how it's different from Stories and the feed.
What to Know About Virtual Events
Who would have thought way back in 2019 that virtual events would be a thing? You guys... it's a thing, and they don't seem to be going away anytime soon. In this week's episode of the This Week In Weddings podcast, we're chatting about virtual events, some tips to know if you're trying to take them on, as well as what vendor categories in the wedding industry are best suited to get in on the action.
The Magic of Marketing
Getting found by potential buyers is key for any business, and the wedding industry is no exception. Being in business means being a marketer, and in this week's episode of the This Week In Weddings podcast, we're chatting all about marketing, what it means, and tips for doing it successfully. Our guest is not only in the wedding industry, but joined it with an extensive background in the corporate world and an MBA. Listen is as she shares her advice for marketing your business effectively.
Juggling a Full-Time Job and Your Wedding Business
Owning a wedding business right now is certainly not as profitable as it used to be. With events postponing and cancelling and fewer new bookings coming in, many wedding industry entrepreneurs are looking at their finances wondering if it's the time to get a "real job." In this week's episode, we're chatting with a wedding photographer who has done just that in order to sustain her family during the rough patch that is a pandemic.
The Reality of the Events Industry
The events industry is all about creating the pretty. But let's be honest... things aren't so pretty right now. With events postponing and canceling and most vendors seeing fewer inquiries coming in, being in the wedding industry right now is no joke. In this week's episode of the This Week In Weddings podcast, we're chatting with floral designer and event production guru Jes Gordon about the changes to her business in light of Covid. She's sharing her best advice for the event industry to move forward.