Trapital Dan Runcie

On April 11, Taylor Swift’s songs reappeared on TikTok despite the platform's ongoing dispute with her record label, Universal Music Group. This move was made in advance of the release of Taylor’s 11th studio album, The Tortured Poets Department.
On this episode of Trapital, Tatiana Cirisano and I discuss why Swift and UMG don’t see eye-to-eye, competing incentives, who’s in charge at UMG, and more.

00:00 Why we’re not surprised Taylor Swift made this move
07:52 Why Swift and UMG have competing incentives
13:37 What it means for UMG and TikTok moving forward
24:27 Who’s the most powerful person in the music industry?

This episode is brought to you by EVEN, where you buy the art from the artist. Learn more at https://get.even.biz/trapital
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Trapital is home for the business of music, media and culture. Learn more by reading Trapital’s free memo.

We've had plenty of conversations on Trapital about Diddy's business success, so we have to keep that same energy when outlook changes.

On this episode, Zack O'Malley Greenburg and I talk about our initial reactions to the allegations surrounding Sean Combs, and we talk about the present state and future of the biggest businesses in his portfolio.

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Despite the all-time record highs for the live music industry, music festivals haven't quite had the same post-pandemic recovery. Several well-known festivals have closed up shop, and others have had slower than usual demand (even Coachella!)

To break it all down, I'm joined by Tati Cirisano from MIDiA Research. Hope you enjoy!

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Back in the day, each record label had a distinct consumer identity. In the 90s, you knew what to expect from an Interscope album. Def Jam, Jive, Uptown, Cash Money. They all had their own vibe, their own identity, their own brand.
So... what the hell happened?
In the episode, we talk about how music's landscape shifted, and took the consumer brands with it. Strong brands still exist today among today's music companies, but they operate more like B2B brands than B2C brands.
I'm joined by Justin Hunte, music journalist, startup advisor, and former Editor-in-Chief of HipHopDX, and we break it all down.

04:20 Def Jam's fight for legitimacy and innovation.
06:59 Federal Communications Act - media consolidation impact
12:08 Media success relies on standing on giants' shoulders.
16:36 Hybe's Weverse maximizes label and artist reach.
18:21 Maximizing super fans to boost revenue. Consolidation.
23:07 Shift in entertainment from pandemic to 2024.
25:41 Changing music industry, companies adapting to trends.
28:37 Brand identity crucial; industry accolades have limits.
31:31 Share, rate, and spread the word.

Make sure you listen in for our new Chartmetric stat of the week!
Trapital is home for the business of music, media and culture. Learn more by reading Trapital’s free memo.

It's time to dig into the mailbag again. I asked Trapital listeners to send me their most burning questions about the music industry. But this time we’re doing things a bit differently: you’ll be hearing the questions directly from our listeners.
We dug into the TikTok vs. UMGc dispute, children’s entertainment media, and the Beyoncé - Verizon relationship leading to album ‘Act II: Cowboy Carter.”
00:00 UMG vs TikTok 15:17 Kids’ music 19:55 Beyoncé, Verizon, and Cowboy Carter
Make sure you listen in for our new Chartmetric stat of the week!
Enjoy this podcast? Rate and review the podcast here! ratethispodcast.com/trapital
Trapital is home for the business of music, media and culture. Learn more by reading Trapital’s free memo.

2023 was a big year for concert films. Taylor Swift's “Eras Tour” film became the highest grossing concert film of all time with nearly $270M in worldwide box office gross. Beyonce’s Renaissance film grossed over $44M. Was this just a Beyonce and Taylor thing, or will this continue?
In this episode, I’m joined by Jimmy Stone, Founder of Alderbrook Companies, to dive deep into the rise of concert films, the economics behind them, the highest grossing concert films of all time, and so much more.
At the end of our conversation, we also included an audio segment of the guest essay that Jimmy wrote for Trapital: “What Is Driving The Rise Of Concert Films?”
00:00 Why are concert films becoming so popular? 06:50 Transmedia storytelling in music 12:48 The economics of concert films 21:11 Which artist could make a successful concert film in 2024? 31:22 Jimmy’s essay: What Is Driving The Rise Of Concert Films?
Make sure you listen in for our new Chartmetric stat of the week!
Enjoy this podcast? Rate and review the podcast here! ratethispodcast.com/trapital
Trapital is home for the business of music, media and culture. Learn more by reading Trapital’s free memo.