unSTRATEGIC: Digital Strategy Adam James Lamagna

The strategy surrounding ecommerce is quite a big (and broad) topic. In order to understand ecommerce strategy, we first need to lay down a good foundation. This episode will cover the best practices and basic concepts of ecommerce user experience. We’ll dive deeper into conversion funnels, features for key pages, and chat about ecommerce fundamentals. … Continue reading "Ecommerce Strategy: Best Practices & Basic Concepts"

Do you find that you have time on your hands due to COVID-19? If so, then there are plenty of available (free) resources out there that you can use to develop your skillset. Whether you’re just looking to learn more about core subjects or want to learn something specific, we’ve compiled a list of potential … Continue reading "Skills Development (During a Pandemic)"

This episode concludes the Client Acclimation framework and the Ramping up on Client Accounts series with Part 3. We will cover the Community and Collaboration phases that make up Day 2 of the process. For instance, we’ll dive into online communities, discussion boards, and social media. In order to find more relevant insight for our … Continue reading "Ramping up on Client Accounts – Part Three"

Having access to lots of information is great. But how do we harvest good insights from all that information? Then how do we organize it to make it useful? Today, we’re continuing our series on Ramping up on Client Accounts. We’ll share a process for extracting pertinent data from all the info out there. We … Continue reading "Ramping up on Client Accounts – Part Two"

Do you have a process for ramping up on client accounts? Can you learn about a new industry or market in less than a week? I’d like to share a framework that I call Client Acclimation, which consists of Construction, Cognition, Community, and Collaboration. I’ll break down each step for knowledge gain (and insight) into … Continue reading "Ramping up on Client Accounts – Part One"

We all know it can be difficult to get a consensus with your client stakeholders on design. Team members can argue over trivial elements like an image or color. Instead of wasting valuable project time and budget in design cycles, workshop with your clients first. We've put together several exercise to perform with clients that will help drive design direction. Download the available resource at https://unstrategic.com/design-exercises/