Warren Whitlock Show Warren Whitlock

We're talking to Dan, co-Author of a fantastic book on how are influenced by basic instincts and how to use these instincts for better marketing and sales persuasion

From Wily:
Appealing to humans' basic instincts to increase influence, buy-in and results

Survival of the species comes down to three basic instincts, say behavioral research strategists Dan Gregory and Kieran Flanagan—fear, self-interest and simplicity. These basic human behaviors come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviors and examines the psychology behind why even the best ideas sometimes fail.

This book helps businesses design their organizations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business. It answers baffling questions around why the public sometimes fails to engage despite overwhelming data suggesting otherwise, why so many new products end up on clearance shelves and why so many great salespeople often fall short of their monthly targets.

*Learn how the survival of the species plays into business, including delusionary realities and the reasons ideas can fail

*Discover how to offer customers strategic rewards, thereby making the buying process more attractive to selfish natures

*Examine the link between fear and the unknown, including strategies for quelling fears and turning them into action

*Learn to use a simple mindset to create low-involvement products, helping appeal to instinct and making products hard to resist

This provocative book is built on the idea that businesses must return to a more human engagement methodology in order to succeed. It is an informative read for anyone interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behavior.

This episode is a chat from several months back, lost until we started the new series of episodes here on the Warren Whitlock Show.

I've known Brian for a few years. Memorable because of the #bacon references. He is host of the Bacon Podcast and author of multiple books.

Brian reminds us that "It's not about you" which we know is the key to marketing. Find out what THEY want and see that THEY get it.

Bacon draws attention to Brian Basilico but there's so much more.

When I saw that Aurora Gregory descibed herself as a lover of good cake, I have to find out more.

And more that that, I learned that she has the reputation of getting people onstage. I know that makes a huge different for any author, thought leader and of course, speakers.

Aurora Put it Well..

Public speaking is the fastest way to grow your career, build your business or move your message. Nothing beats networking from the stage where you are confirmed as an authority on your topic!

But in order to speak, you have to get picked. Over 15 years of experience in writing speaker proposals for some of the biggest names in business went into this book. You’ll learn everything David, my co-author, and I have done to achieve a 60% proposal acceptance rate for our clients. Don’t struggle with speaker proposals. Learn what to do to land gigs where you speak in front an audience filled with potential customers.

About Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv

Coming up constantly with a steady stream of marketing content, stories, and ideas that inspire excitement, interest and banish boring can be challenging. Your content-weary audience is saying “Stop Boring Me!” You cannot connect meaningfully with your audience if you bore them. There’s just too much content chasing too little mindshare today. And most business marketing stinks because it is transactional, superficial and not human.

The good news: it doesn’t have to be that way because everyone is creative. Your inner kid is smart because it knows how to play. What if you could create engaging marketing content and storytelling, and generate kick-ass, fun and relevant ideas for stories, articles, branding, social media campaigns, sales presentations, and even new products? Well there is a fun way to do exactly that: by applying key concepts from the world of improvisation. Don’t worry – this is not about theatricality, so you don’t have to perform. It is about playfulness, however, and unleashing your inner kid. Bringing key concepts from the improvisation stage to your marketing, sales, branding and products page – or business stage, if you like – can help you, your team, your company and your business generate ideas that kick boring to the curb. While this book will help you be more funny, it’s focused on fun as a creative catalyst for content idea orgasms: when different things come together in a fresh, human and engaging way that makes you and your audience say “aww yeah!”

Barry Feldman is a digital marketing super freak. The principal of Feldman Creative, Barry has written marketing copy and provided digital marketing strategy for thousands of companies and entrepreneurs. LinkedIn, Inc.com, and many others have recognized Barry as a leading content marketer and social media influencer. Barry writes for many of the top marketing blogs.

Barry and I talk about the power of being recognized. It's the reason some resumes get reviewed and how people get the jobs and opportunities others miss.

The book is The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media

About Barry:

After an eight-year stint in the advertising agency business, Barry founded Feldman Creative. Linkedln, Inc. and many other entities have recognized Barry as a top content marketing and social media influencer and leader.

Over the past 25-plus years, Barry has written marketing copy and provided digital marketing strategy for thousands of companies and entrepreneurs. Barry now specializes in planning and developing content marketing for companies that deliver marketing technology and digital marketing agencies. Barry’s writing has touched millions. He’s a popular guest blogger published by more than 30 marketing publications, a columnist, and SlideShare keynote author. In 2015. Barry published his First book, SEO Simplified for Short Attention Spans.

Barry is the co-host of the Content Matters podcast, a speaker at marketing conferences, and digital marketing trainer for enterprises and online education specialists.

Barry lives in Folsom, California. He’s a husband, father, dog lover, tennis player, musician, and rock and roll maniac.