27 Min.

What to do if your pitch or press release is ignored Publicity for Pet Businesses

    • Marketing

Are you thinking of pitching to the media but you're worried about being ignored.
Or worst, your story being rejected?
Being knocked back is hard and it can often stand in the way of people pitching to journalists.
In this episode I share the five reasons why your pitch or press release might be ignored.
Plus what you can do to improve your story, and bring back to life an idea you didn't think would land.
Key timings in this episode:
1.08 - How the fear of rejection can stand in our way of pitching - myself included
2.30 - Why you shouldn't feel demoralised if your pitch or press release isn't picked up and how you can turn things round.
4.16 - Reasons why your pitch may not be picked up.
4.20 - Because it's not suitable for the publication
6.17 - Because the topic isn't of interest to their readers
7.16 - Because it's not a strong enough story either for that title or if working with a freelance, for them to sell in
8.00 - Using the 'why would anyone care' test.
10.45 - Because the reporter isn't working there at the moment
11.50 - Because they've already covered a similar story recently
12.30 - Case study Kerry Lawson in the Express
14.10 - The next steps if a pitch is ignored
14.30 - Follow up with the journalist by sending one or two e mails
15.20 - Why journalists don't like being phoned
16.25 - Look for another hook or angle
18.55 - Trying a different publication
20.01 - Just because it's not right, right now, doesn't mean it's a no forever
21.03 - Why you should try not to let it get you down or take it personally
23:00 - Using your idea as content for your own website, social media or newsletter.
24.00 - Recap on the points covered
Links mentioned in this episode:
Claire's Coronavirus advice for pet owners: https://3sts.co.uk/blog/how-to-cope-with-coronovirus-and-self-isolation-if-youre-a-dog-owner/ (Coronavirus and self isolation)
Sherry and her marathon on two legs: https://dogs4rescue.co.uk/donate/sherrys-marathon/ (Two legged dog runs Marathon)
Dog friendly offices post lockdown: https://www.express.co.uk/news/uk/1320546/Dogs-at-work-dogs-in-offices-UK-offices (Tips on making an office dog friendly from Kerry Lawson)
Join the Facebook community: https://www.facebook.com/groups/publicitytipsforpetbusinesses/ (Publicity Tips for Pet Businesses Facebook Group)
Download my free press release template: https://www.publicityforpetbusinesses.co.uk/how-to-write-a-press-release-for-your-pet-business/ (How to write a press release for your pet business)

Are you thinking of pitching to the media but you're worried about being ignored.
Or worst, your story being rejected?
Being knocked back is hard and it can often stand in the way of people pitching to journalists.
In this episode I share the five reasons why your pitch or press release might be ignored.
Plus what you can do to improve your story, and bring back to life an idea you didn't think would land.
Key timings in this episode:
1.08 - How the fear of rejection can stand in our way of pitching - myself included
2.30 - Why you shouldn't feel demoralised if your pitch or press release isn't picked up and how you can turn things round.
4.16 - Reasons why your pitch may not be picked up.
4.20 - Because it's not suitable for the publication
6.17 - Because the topic isn't of interest to their readers
7.16 - Because it's not a strong enough story either for that title or if working with a freelance, for them to sell in
8.00 - Using the 'why would anyone care' test.
10.45 - Because the reporter isn't working there at the moment
11.50 - Because they've already covered a similar story recently
12.30 - Case study Kerry Lawson in the Express
14.10 - The next steps if a pitch is ignored
14.30 - Follow up with the journalist by sending one or two e mails
15.20 - Why journalists don't like being phoned
16.25 - Look for another hook or angle
18.55 - Trying a different publication
20.01 - Just because it's not right, right now, doesn't mean it's a no forever
21.03 - Why you should try not to let it get you down or take it personally
23:00 - Using your idea as content for your own website, social media or newsletter.
24.00 - Recap on the points covered
Links mentioned in this episode:
Claire's Coronavirus advice for pet owners: https://3sts.co.uk/blog/how-to-cope-with-coronovirus-and-self-isolation-if-youre-a-dog-owner/ (Coronavirus and self isolation)
Sherry and her marathon on two legs: https://dogs4rescue.co.uk/donate/sherrys-marathon/ (Two legged dog runs Marathon)
Dog friendly offices post lockdown: https://www.express.co.uk/news/uk/1320546/Dogs-at-work-dogs-in-offices-UK-offices (Tips on making an office dog friendly from Kerry Lawson)
Join the Facebook community: https://www.facebook.com/groups/publicitytipsforpetbusinesses/ (Publicity Tips for Pet Businesses Facebook Group)
Download my free press release template: https://www.publicityforpetbusinesses.co.uk/how-to-write-a-press-release-for-your-pet-business/ (How to write a press release for your pet business)

27 Min.

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