Wisdom by WESA

Horse Radio Network

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MARKETING
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Wisdom by WESA

The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!

2 DAYS AGO

Retail Roundup - Importance of Inventory Management

In today’s Retail Roundup we discuss the importance of inventory management with Danielle Malconian of Plus by Design. We all know that managing your inventory is one of the most important things you do. If not done well it gets costly, very quickly. Listen in... WESA Retail Roundup July 7, 2025: Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Danielle Malconian by Plus by Design, Los Angeles County, CALink to WESA PartnerShip Presented By: Western English Sales Association Takeaways: Effective inventory management is crucial for retail success as it directly impacts profitability. Using inventory management software can significantly enhance the accuracy and efficiency of stock management. Retailers often become fatigued with their merchandise before customers do, leading to misjudged sales potential. The importance of understanding customer preferences is paramount when considering product line expansions. Planning for seasonal inventory and understanding market trends can mitigate potential financial losses. Maintaining a healthy inventory level requires careful analysis of sales data and customer demand. Chapters 00:04 - Introduction to the Horse Radio Network 04:06 - Inventory Management Strategies 13:12 - Navigating Inventory Decisions 17:31 - Managing Inventory and Customer Demands 22:38 - Navigating Trends and Inventory Management

28 min
1 JUL

Retail Roundup: Shipping Smarter, Not Harder

Whether you’re managing shipments for a boutique storefront, online shop, or both, we know that shipping can be one of your biggest pain points. We’ll explore how retailers save money, simplify shipping, and access expert support when they need it most. Listen in... WESA Retail Roundup June 30, 2025 Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Erika Kempf from PartnerShip | Facebook | Twitter | LinkedInLink to WESA PartnerShip Presented By: Western English Sales Association

19 min
30 JUN

The Secrets Behind Cowboy Hat Shaping with Glenn Orms

Third-generation hat shaper Glenn Orms shares the legacy, craft, and passion behind Hat Masters and the timeless art of cowboy hat shaping. Hosts: Jennifer Hebert, Morgan Nicole Zipperlen Contact: Sophia Jagella, WESA Marketing Specialist Guest: Glenn Orms Instagram: https://www.instagram.com/thecowlot/YouTube: https://www.youtube.com/@thecowlot6518Facebook: https://www.facebook.com/TheCowLotWebsite: https://www.hatmasters.com

15 min
24 JUN

Smart Incentives to Inspire and Retain Your Retail Team

Retailers know that hiring is only half the battle. Keeping great employees engaged and motivated is what truly drives success. In today’s session, we’ll explore smart, practical strategies for incentivizing your team beyond just a paycheck. Whether you run a boutique, a tack store, or a multi-location shop, you’ll walk away with ideas you can implement immediately. Listen in... WESA Retail Roundup June 23, 2025 Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Ilya Ilienko | Linked In | Presented By: Western English Sales Association Time Stamps: 07:33 - Flexibility in Business Scheduling 10:18 - Innovative Perks for Small Businesses 18:55 - The Importance of Employee Responsibility 27:01 - Creating a Positive Workplace Environment Takeaways: Incentivizing employees requires a multifaceted approach that extends beyond mere financial compensation.Engaging employees through cross-training not only enhances their skills but also fosters collaboration among team members.Flexibility in scheduling and responsibilities can significantly improve employee satisfaction and retention rates.Creating a supportive work environment by allowing pets and family involvement can enhance employee morale and loyalty.Acknowledging milestones and achievements in the workplace cultivates a sense of belonging and recognition among employees.Community involvement through volunteer opportunities can strengthen employee ties to the business and enhance brand loyalty.

31 min
17 JUN

The Importance of SEO for Any Company

Today’s conversation dives into the importance of SEO at any level. Cowgirl Biz supports Western retail brands in nurturing community, expanding reach, and growing with heart. Listen in... WESA Retail Roundup June 16, 2025 Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Kim Ivkov of Cowgirl Biz - Facebook | Instagram | Pinterest | YouTubePresented By: Western English Sales Association Time Stamps: 04:22 - The Birth of Cowgirl Biz 24:16 - Launching the Summer School of SEO 29:26 - Introduction to SEO Strategies 40:12 - The Importance of Collaboration in Business Takeaways The Cowgirl Biz platform has successfully created a nationwide directory of over 1200 cowgirl-owned businesses.Engagement within the Cowgirl Entrepreneurs group was fostered by sharing valuable learning resources and collaborative opportunities.The transition from a Facebook group to a business has allowed Cowgirl Biz to effectively support retail brands in the Western industry.SEO remains a critical focus for businesses, and the Cowgirl Biz Academy offers essential resources for improving online visibility.The importance of community in the retail sector cannot be overstated, as collaboration is key to overcoming industry challenges.Supporting small businesses through education and resources is vital for their growth and success in a competitive market.

44 min
15 JUN

How VEXIL is Redefining Western Lifestyle Retail

VEXIL founder Shawn Wiese shares how his roots in professional bull riding and athlete management shaped a western lifestyle brand that resonates with today’s retailers and customers alike. Hosts: Coach Jenn and Morgan ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Shawn Wiese, Website | LinkedIn | Facebook | YouTube | Instagram | TikTok

23 min
9 JUN

Retail Roundup: How Independent Retail Wins in 2025

In a landscape dominated by big box stores, how do small retailers not just survive but thrive? We’ll find the answers today as we chat with Stevie Cummins, the powerhouse behind Jewel of the West, to explore how independent stores can win in 2025. Listen in... WESA Retail Roundup June 9, 2025 Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Stevie Cummins of Jewel of the West | Facebook | Instagram Presented By: Western English Sales Association Time Stamps: 00:11 - Introduction to the WESA Retail Roundup 00:34 - Strategies for Small Retail Success 11:55 - Marketing Strategies for Local Businesses 24:14 - The Importance of Authenticity in Merchandising 30:36 - The Importance of Positivity in Business 34:25 - The Importance of Reevaluation in Business Takeaways: The podcast emphasizes the necessity for small retailers to adapt and innovate in an increasingly competitive marketplace dominated by larger corporations.Stevie Cummins of Jewel of the West highlights the significance of fostering a positive work environment and empowering employees to enhance customer service.Effective marketing strategies, such as soliciting genuine customer reviews and engaging in social media, can significantly boost a small business's visibility and sales.The discussion reveals that maintaining a unique and authentic brand identity is crucial for small retailers to differentiate themselves from big box competitors.Utilizing local advertising and community engagement activities can drive tourist traffic to brick-and-mortar establishments in small towns.The episode underscores the importance of resilience and a positive mindset for small business owners during challenging economic times.

39 min
3 JUN

Importance of Human Resources to a Small Business

Join us on the Retail Roundup as we sit down with HR professional Jessica Sackett and discuss the HR practices/strategies that help you find and keep good employees, no matter what size your store is. Listen in... Please note this was audio only, no video. WESA Retail Roundup June 2, 2025: Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: HR Professional Jessica SackettLink: Lisa Smith of HelpDeskforHR.comLink: Fred Pryor Education - use Jessica Sackett and painedpoknee@yahoo.com for a discount.Link: HR Software - Gusto, Bamboo HR, MineralPresented By: Western English Sales Association

23 min

The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!

Creator

Horse Radio Network
Years Active

2018 - 2025
Episodes

175
Rating

Clean
Copyright

© Copyright 2018 All rights reserved.
Show Website

Wisdom by WESA

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