060 - How A Career In Buying Prepared Me For Business With Abi @ Claude & Co The Fashion Brand Clinic Podcast

oday’s guest is Abi Dakin who is the creator and founder of unisex brand Claude & Co! Abi & I first met years ago when I was her supplier at Next and we instantly hit it off so I was really excited when I saw her take the leap to start her own business.
It’s produced in a beautiful factory in Portugal with the highest quality fabrics and the best attention to detail.
Her background working as a buyer often left her feeling there was a big gap in what was offered for children. Unisex "newborn" clothing being white, or neutral is great - but not knowing the gender of your baby shouldn't mean you have to stick to monochrome and "expected" outfits.
In this episode we discuss :
How buying helped Abi prepare for entrepreneurship
What a career in fashion buying looks like & the turning point to make her leave
How it feels to run a kids brand without having children
A behind the scenes look at trade shows around the world
The importance of having good supplier relationships to build your brand
 
Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve!
I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.
As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.
However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!
In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.  
For example …
*Do you regularly update your website and analyse your competitors' pricing? 
*Do you frequently update your website's content and product offerings to keep customers engaged?
*Does your fashion brand have a content marketing strategy? 
Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.
Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…
links mentioned in the episode you can keep in touch with abi via the links below: https://www.instagram.com/claude_and_co/
https://www.claudeandco.co.uk/
 
listen You can listen by clicking through to Apple Podcast here
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learn If you’ve been inspired by these tips from Abi & would like to start or grow your own fashion brand then maybe you’d like to take a look at my 4 week online course which is launching again in January 2021
I created it in April 2020 and over 200 people have taken part so far with lots of positive feedback about how much it has helped them with confidence & basically getting a rocket up them to actually make it happen!
Across the 4 weeks we cover brand identity, visual aesthetics, manufacturing & marketing the business on Instagram. There’s also pre - recorded workshops inside the group on mindset and brand photography which you can enjoy at your own pace
Whether your business is a seed of an idea or fully fledged then you’re welcome to join me when the doors re-open! To receive a reminder on when you can join, click here to register your name on the waitlist & you’'ll be the first to hear all the details!
contact me If you’d like to find out more about working together on your brand, click here