5 min
1. STRATEGY: Customer Acquisition or Customer Retention, what do you follow? B2B CHIEF
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- Marketing
It is a well-known fact that retaining customers costs less than buying new ones. Research shows that acquiring a new customer costs five to ten times as much as retaining an existing customer. Hope you enjoy this session and I look forward to your views on it.
It is a well-known fact that retaining customers costs less than buying new ones. Research shows that acquiring a new customer costs five to ten times as much as retaining an existing customer. Hope you enjoy this session and I look forward to your views on it.
5 min