51 min
131: SHANIKA HILLOCKS – The Future Of Intentional Influencer Marketing WEB8: Weaving Our Reality
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- Entrepreneurship
Shanika Hillocks (@shanikahillocks) is a food & beverage multi-hyphenate redefining what it means to be a luminary in this space. By day, she leads influencer marketing strategy at the largest winery in the country. Her F&B, home lifestyle, and travel writing can be found on outlets including Domino, Condé Nast Traveler, Healthyish, and Wine Enthusiast. Most recently, Shanika has taken her love of storytelling to the podcast space as the Season 2 of host Pineapple Radio.
See all show notes on wokeandwired.com.
We discuss:
Reclaiming your mornings Developing rituals Balancing a 9-5 with side projects The silver lining of the pandemic The power of intention How Shanika got into influencer marketing as a publicist The current state and the future of influencer marketing How do brands choose influencers for paid campaigns? Being a voice for black and brown luminary voices in the digital space URL vs IRL Freedom as a creator Bringing humanity into influencer marketing Mentioned:
Shanika’s post on URL vs IRL All About Love: New Visions by Bell Hooks The Alchemist by Paulo Coelho Connect with Shanika:
@shanikahillocks shanikahillocks.com Connect with Woke & Wired: If you enjoyed the podcast, share it with a friend or on Instagram stories (tag @wokeandwired). Subscribe, rate and review the show on iTunes. Join my email list to know about upcoming workshops and more. Episode sponsor:
Tailwind is a brilliant Pinterest scheduling tool (and more!) that helps you grow traffic to your website without spending all day on social media. Tailwind is offering a special deal to my listeners. If you haven’t tried Tailwind yet, go to tailwindapp.com/wokeandwired to get $30 off of your Plus Plan.
Shanika Hillocks (@shanikahillocks) is a food & beverage multi-hyphenate redefining what it means to be a luminary in this space. By day, she leads influencer marketing strategy at the largest winery in the country. Her F&B, home lifestyle, and travel writing can be found on outlets including Domino, Condé Nast Traveler, Healthyish, and Wine Enthusiast. Most recently, Shanika has taken her love of storytelling to the podcast space as the Season 2 of host Pineapple Radio.
See all show notes on wokeandwired.com.
We discuss:
Reclaiming your mornings Developing rituals Balancing a 9-5 with side projects The silver lining of the pandemic The power of intention How Shanika got into influencer marketing as a publicist The current state and the future of influencer marketing How do brands choose influencers for paid campaigns? Being a voice for black and brown luminary voices in the digital space URL vs IRL Freedom as a creator Bringing humanity into influencer marketing Mentioned:
Shanika’s post on URL vs IRL All About Love: New Visions by Bell Hooks The Alchemist by Paulo Coelho Connect with Shanika:
@shanikahillocks shanikahillocks.com Connect with Woke & Wired: If you enjoyed the podcast, share it with a friend or on Instagram stories (tag @wokeandwired). Subscribe, rate and review the show on iTunes. Join my email list to know about upcoming workshops and more. Episode sponsor:
Tailwind is a brilliant Pinterest scheduling tool (and more!) that helps you grow traffic to your website without spending all day on social media. Tailwind is offering a special deal to my listeners. If you haven’t tried Tailwind yet, go to tailwindapp.com/wokeandwired to get $30 off of your Plus Plan.
51 min