9 episodes
Back of Napkin: CMO hot topics discussed in less time than lunch. FleishmanHillard Brand & Consumer Marketing
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Some of the best ideas start as doodles on the back of a napkin. This is a podcast created in honor of that great tradition, focusing on hot topics in marketing and communications. Meet inspiring and influential marketers from leading companies. Join CEOs and experts as we spitball challenges keeping them up at night. Learn from innovators who are transforming industries and sketching solutions that capture our imagination. Opinions of guests and host are their own.
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Back of Napkin: PR Lions Jury Soundbites
Fresh from Cannes, hear key themes from members of the 2019 PR Lions Jury.
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Back of Napkin: It's Your Brand, Get Personal
Executive coach and award-winning marketer L. Michelle Smith discusses articulating your personal brand value.
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Back of Napkin: Dissecting Pester Power
Host Candace Peterson chats with FleishmanHillard's Liz Hawks, expert on marketing to moms, and Jenni Fuller, Gen Z expert, to discuss the evolution of who controls household spending.
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Back of Napkin: New plays for the D&I playbook
Diversity and inclusion hit the scene hard in 2008 with the election of Obama. But, times and issues have evolved. Has your brand’s D&I playbook done the same? Lincoln Stephens of The Marcus Graham Project and WeWork’s Flatiron School weighs in.
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Back of Napkin: The 2019 Crystal Ball
Toy Boxes, Fauxvertising and the Goldfish Principle. Gazing into the 2019 Crystal Ball. Join "Back of Napkin" and guest Ginger Conlon of The Drum for insights into what brands can expect in the new year.