Basketball To Business Myson Jones

Basketball trainers! Are you familiar with Alex Hormozi's $100M Offers? If yes, maybe you can share your takeaways on this podcast. If not, this book might be something that you'd like to check out.



01:16 One takeaway from reading the book: The demand has to flow. And once demand flows, cash flows, too.

02:55 A business strategy (I read from the book) that we recently did which gained result within the hour

04:05 From Joe Rogan: "Desire is a contract you make with yourself until you get what you want."

05:07 From Sean Hardin: "You have to appraise a diamond. You can find a diamond, but you also don't know it's worth until you appraise it."

06:26 People are gonna pay more for the same thing than they are originally were based on how they perceive the service itself.

07:04 Always trying to generate demand is tough.

07:33 What we do about our churn rate

08:00 Scarcity and Urgency To Increase Demand in Business

08:41 My Personal Takeaways


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What’s up, basketball trainers?

I know it’s been a while since our last podcast. Quick question for you guys: Are you having problems or challenges in growing your basketball training business?

Well, it’s Marketing Monday for Hoops Institute, and the founder of the renowned Bricks-To-Clicks® Marketing program has joined us to share his insights that could help us basketball trainers build and grow our training businesses.

Dr. James Barnes, a Mississippi State University professor and author of ‘5 Social Media Mistakes Your Business Should Avoid’, is also a Youth Basketball Coach for 20+ years now.

In this podcast, let’s all learn how we can market, and even run, our training business effectively, day-in and day-out. And with the current economic status, Dr. Barnes got something for us to look into to be able to thrive and survive as small business owners.

And trainers, is a Marketing Course really worth purchasing to help us out in the industry? You’ll find out!

Well, one thing we know that’s worthy is watching and listening to this podcast. Let’s go!



01:30 3 Magic Questions That Your Website Should Be Able to Answer

04:00 What really is “bounce rate”? And why is it important?

06:35 What Did Coach Myson do when he first watch Dr. Barnes video about the 3 Magic Questions?

07:16 What these 3 Magic Questions Really Can Do When Marketing Your Brand on Your Website

09:00 What Other Strategies/Tools That Could Help Businesses Survive

11:19 Knowing “The Problem” Is One Of The Key To Hook Potential Clients

14:57 How Positive Encouragement Relates To Marketing Your Business

17:28 How Can We Use Technology To Boost Brand Awareness?

18:30 How To Quantify Efforts Towards Brand Awareness To Thrive and Survive

24:45 How Outsourcing Can Help You Run Your Business More Efficiently

27:44 What To Do If You Feel Like Your Business Is No Longer Growing

31:56 What Small Business Owners Should Focus On In Terms of Economic Perspective

35:24 Everyday is A Competition In The Business World

37:30 Some Successful Business Stories You Need To Hear Today!

45:13 How Often Should You Communicate Your Brand To Your Prospect Clients (Consistency!!!)

50:06 What You Need To Know In Doing Advertising Campaigns

53:08 One Mistake That Everybody Makes When Checking Out Different Marketing Campaigns

54:50 Why is a Marketing Course Worth Purchasing?



Feel free to share any of your insights or comments on today's podcast. And if you want to know more about Dr. James Barnes and his Bricks-To-Clicks® Marketing program, just click on the links below:https://brickstoclicks.extension.msstate.edu/



Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

⁠⁠The Basketball Trainer Mastermind Facebook Group⁠⁠

⁠⁠Email Me!⁠⁠

⁠⁠Myson Jones’ Instagram


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Yes, our Facebook accounts (personal and business) got hacked thru the Ad platform. Two problems because of this:

- Compared to IG, it's in Facebook where our customers can swipe their cards to pay for our services

- We've got a fair amount of leads from Facebook and we're gearing towards ramping up the advertising spins to get more customers



But, we're also taking this unfortunate event as a blessing in disguise because:

- This gives us the idea to explore more on other marketing strategies such as Google Ads and there's nothing wrong with refocusing back on doing email marketing and other Gorilla marketing tactics which have been proven effective before the internet era

- We are reminded to make sure to get email addresses, phone numbers and other contact info from our clients in case we lose access to our social media and other online accounts that we use in marketing our training business

- May it be paid advertising or organic ways (flyers, business cards, etc.) to market the business, as long as we see it effective, then why not?



Our takeaways:

- Be creative and diversify your marketing tactics for your training business.

- Don't forget to secure all your social media and other online accounts all the time!



Hope this helps you out! Busy season is here, work hard, have fun!



Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

⁠The Basketball Trainer Mastermind Facebook Group⁠

⁠Email Me!⁠

⁠Myson Jones’ Instagram


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I want to talk to you about a tool that is free+ and will help you manage your basketball training business better than you ever have before. Https://apps.apple.com/us/app/hoops-institute/id1642567806

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First episode of the new year! If there is one thing that you should consider doing this year, It is reading one book…

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A lot of trainers have been recommending this to me and I don’t often say a book is a must-read, but "Profit First" definitely has earned it. This book focuses not only on the heath of your business, but making sure you have your ratios intact. 

Also with Profit First, similar to the so-called "Envelope System", you've got pockets of:
- Operating Expenses (i.e. gym rental, teammate fees, marketing fee, etc.)
- Profit Account
- Tax Account
- Income Account
- Owner's Compensation Account

So, anyone running a basketball business should listen to this and I guarantee that it will change your perspective on your business' finances going into 2023.

Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

The Basketball Trainer Mastermind Facebook Group

Email Me!

Myson Jones’ Instagram


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Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message