Content, Robots, and Rock & Roll Mark Dauner

A few weeks ago, we talked about Pink Floyd's "The Dark Side of the Moon" as it turned 50 years old. This week, we celebrate Led Zeppelin's "Houses of the Holy," which was released on March 28, 1973. Listen to the podcast to learn about:


The significance of "Houses of the Holy" in Led Zeppelin's discography, and how it marked a departure from their earlier albums.



The diverse themes and production innovations on "Houses of the Holy," which gave the album a richer, more polished, and sophisticated sound.



The importance of maintaining a consistent brand voice and point of view while experimenting with new genres or mediums.



The lessons content creators and marketers can learn from "Houses of the Holy," such as taking risks, pushing boundaries, embracing outside inspiration, and building emotional connections with audiences.


What makes "Houses of the Holy" so special? Why was it considered such a departure from Zeppelin's previous releases? What lessons can we take from the album as creators and content marketers?

Get the complete guide to this podcast episode and listen to Led Zeppelin's "Houses of the Holy" at rockandrollreclaimed.com.

 


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit superspacerobot.substack.com

On this St. Patrick’s Day, let’s get inspired by the greatest rock & roll band from Ireland (sorry U2, but you know it’s true): Thin Lizzy! Listen to the podcast to learn:


Mark’s thoughts on the brand new GPT-4 release from OpenAI



Blending influences and styles: Learn how to combine various perspectives and genres for original, engaging content, inspired by Thin Lizzy's unique sound.



Embracing authenticity: Understand the importance of incorporating personal background, values, and experiences to create relatable and genuine content.



Mastering storytelling: Discover the power of vivid narratives that evoke emotions, spark curiosity, and keep audiences engaged, as exemplified by Phil Lynott's songwriting.


Thin Lizzy Origins
Thin Lizzy was an Irish rock band formed in Dublin in 1969. The band was known for its distinctive twin guitar sound, led by charismatic frontman and primary songwriter, Phil Lynott. They gained international success in the 1970s with hits such as "Whiskey in the Jar," "The Boys Are Back in Town,", and "Jailbreak."

The band underwent several lineup changes throughout their career, with Lynott being the only constant member until his death in 1986. Thin Lizzy's music incorporated elements of hard rock, blues, and traditional Irish folk music, which contributed to their unique and compelling sound.

Despite their success, Thin Lizzy faced challenges due to Lynott's struggles with drug addiction, and the band eventually disbanded in 1984. However, their influence on rock music was significant, and they're considered one of the most important bands in their genre.

Why do I bring this up? First, it's St. Patrick's Day week and I wanted to talk about my favorite Irish band. But mainly, Phil Lynott, through Thin Lizzy, created engaging, impactful, and exciting music. Content creators like you and me can learn from Phil Lynott's approach to songwriting and performance by striving to be authentic. Using storytelling, embracing creativity, and building impactful audience connections can help us create an engaging and memorable content experience for our audience.

Let's dig into the Thin Lizzy musical experience right now and explore why their music was so great.

Phil Lynott, the storyteller
Thin Lizzy's frontman, Phil Lynott, was a talented lyricist and storyteller. His lyrics often told vivid and compelling stories that captured the imaginations of fans. For example, the band's hit song "Jailbreak" tells the story of a prison escape, while "The Boys Are Back in Town" paints a picture of a rowdy group of friends returning to their hometown.

These stories resonated with fans and gave the band a sense of authenticity and relatability. Fans felt that they could connect with the experiences and emotions depicted in the songs, which made them even more invested in the music.

Get the complete guide to this podcast episode and get some great Thin Lizzy music recommendations at rockandrollreclaimed.com.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit superspacerobot.substack.com

On the date of this publishing, March 1, 2023, Pink Floyd's legendary album, The Dark Side of the Moon, turns 50 years old. With sales of over 45 million copies worldwide, Dark Side holds a special place in the hearts and minds of rock and roll fans. Listen to the podcast to find out about: 


Why Pink Floyd's album The Dark Side of the Moon is still so popular 50 years after its release.



How the band used universal, human themes and topics, and experimental production techniques, to enhance the audience's listening experience.



How we can draw a connection between the effective use of early synthesizers in 1970s rock music and the effective use of AI-generated information in modern content marketing.


A Clear Vision
The Dark Side of the Moon is a rare instance where the band had a clear vision for the record they wanted to make, and they had the know-how to get it onto tape. They made it themselves. Pink Floyd self-produced it (with some engineering help from a young Alan Parsons). They stuck to their vision, and they created one of the greatest albums of all time.

The phrase "making your Dark Side of the Moon" has become shorthand for creating your life's best work. It's the pinnacle — the apex — the masterpiece that will never be topped. Let's explore the reasons for that. Why does the album resonate with so many people from the early 1970s up to today? What lessons can we learn from Pink Floyd that we can apply to the content that we make?

See the complete post with every detail at superspacerobot.com.

 


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit superspacerobot.substack.com

Generative AI tools like ChatGPT mimic the processes of the human brain on a less sophisticated and dynamic level than the actual human brain. In this article, we explore and why it may be harmful to do so. Listen to the podcast to find out about: 


How generative AI tools like ChatGPT work (at a very high level)



How pattern recognition in the human mind leads to the personification of AI tools.



The potentially negative implications of personifying digital tools like ChatGPT


Finding Lemmy On My Shed
Several years ago, I noticed something curious on the side of my shed. The pattern of chipped and worn-away paint on the corner of one wall bore a striking resemblance to heavy metal icon, Lemmy Kilmister. That's weird, right?

Logically, I knew that my shed, a repurposed 100-year-old chicken coop on my family's farm, didn't really contain the essence of the deceased lead singer of one of the greatest metal bands: Motörhead.

That didn't stop me from giving a nod to ol' Lemmy as I rode by on the lawn mower, or walked past on the way to retrieve something from the shed.



When that part of the shed was in need of maintenance, I gave more than a moment's thought about how to complete repairs and still preserve "Shed Lemmy."

Recognizing Familiar Patterns
The human brain has evolved to recognize familiar patterns in things. It's called pareidolia, and it often takes the form of recognizing faces in headlights, power outlets, burnt toast, and even the corner of a shed.

How does this phenomenon of pattern recognition apply to ChatGPT and other generative AI tools that are taking the world by storm in 2023? It applies because people are recognizing patterns of humanity in these AI tools. Is that a good thing? Let's explore.

Being Kind to Robots
A recent post I saw on LinkedIn talked about how the poster would use words like "please" and "thank you" when interacting with generative AI tools. The reason given for this politeness was that decorum, politeness, and humanity are important in every interaction we make. If we dehumanize our interaction with AI, how will we treat the people we communicate with?

While I understand the intent and sentiment of treating our fellow humans with dignity and respect, there's one significant flaw. AI tools aren't humans, and at this point, they don't really even get that close.

 

See the complete post with every detail at superspacerobot.com.

 


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit superspacerobot.substack.com

Podcast Episode Details
Listen to the podcast to find out: 


How to use the creative process to tell better stories and make better content that will set you apart from artificial intelligence (AI).



How the mind filters and distills the information that you receive about the world in order to inspire new creations.



Overall thoughts on Rick Rubin’s new book on creativity.


Book Report: “The Creative Act: A Way of Being” by Rick Rubin
Today on the podcast we are taking a look ata new book entitled The Creative Act: A Way of Being, written by famed rock and hip hop producer Rick Rubin. If you don't know Rubin, you probably know some of the music he's produced. This includes artists like Run-D.M.C., LL Cool J, The Beastie Boys, Public Enemy, Slayer, Danzig, Tom Petty, Johnny Cash, Audioslave, Metallica, Black Sabbath, Eminem, and so many more.

Structure of The Creative Act
The Creative Act is a book that gives us an inside look at how Rubin finds creativity, both within himself and within the artists he works with. It's a thoughtful book that's come at the perfect time for content creators, marketers, brands, and anyone else that's tasked with creating unique, differentiating content.

The book is organized into many short chapters on different topics with titles like "Look Inward," "Self-Doubt," "Distraction," "Collaboration," "Make It Up," "Breaking the Sameness," and many more. That makes it easy to dive into a few chapters at a time very quickly and internalize the lessons Rubin tries to impart.

The Vessel and the Filter
Today I want to highlight one particular chapter of Rubin's book that I thought was useful to our current discussion: "The Vessel and The Filter." The premise of this chapter is that we all have a container within ourselves — a vessel — that we use to collect data from dreams, thoughts, and life experiences.

Sometimes the data that enters the vessel can be the same, meaning that people might have shared experiences or similar thoughts. However, this data is filtered differently by each of us. Sometimes things don't get through at all. We can't take everything in, and our senses aren't always able to perceive all of the information that surrounds us.

The way we filter information eventually becomes our beliefs and stories — a unique and particular point of view about the world we live in.

Visit the full show notes at superspacerobot.com for more detail on today's episode, as well as recommendations for three great albums produced by Rick Rubin.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit superspacerobot.substack.com

Podcast Episode Details
Listen to the podcast to find out: 


How to use the creative process to tell better stories and make better content that will set you apart from artificial intelligence (AI).



The best ways to use AI to create better, faster, more efficient content.



About a new and very impressive text to voice AI tool


Number 11 is a very special number in Rock and Roll.
I thought that for our eleventh show we should celebrate the occasion by looking back and summarizing where we've been. I have selected some of the most important moments from the first 10 episodes of the podcast. If this were a rock band and not a content marketing podcast, you might call it a "Greatest Hits" album.

Regardless of what you call it, a greatest hits release can be a good way to repurpose existing content and bring your audience up to date.

New AI Voice Tool: Eleven Labs




Today in the podcast I'm using a new tool that's currently in beta, appropriately called Eleven Labs. It allows you to enter text and convert it to one of their many stock voices. Or, you can convert text into your own voice by uploading a sample. Check out the podcast to hear Bella, one of Eleven Labs' stock voices, read the introductions to each clip. I am impressed with this service so far.

The Greatest Hits
Visit SuperSpaceRobot.com for the full guide to this episode, including links to each podcast episode referenced in the podcast.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit superspacerobot.substack.com