15 episodes

The podcast dedicated to stories of innovation, and those leading the way to responsible business.

Listen to how others are winning when doubling down on brand activism, the environment, and social causes.
Purpose driven brands are the future.

www.philipjames.co

Corporate Sustainability with Philip Beere Philip Beere

    • Business

The podcast dedicated to stories of innovation, and those leading the way to responsible business.

Listen to how others are winning when doubling down on brand activism, the environment, and social causes.
Purpose driven brands are the future.

www.philipjames.co

    ‘The Sustainable Business Handbook’ → David Grayson (Author): A Roadmap for Communicating ESG and Avoiding Greenwashing Claims

    ‘The Sustainable Business Handbook’ → David Grayson (Author): A Roadmap for Communicating ESG and Avoiding Greenwashing Claims

    A Roadmap for Communicating ESG and Avoiding Greenwashing Claims Environmental, Social, and Governance Topics discussed:
    The Sustainable Business Handbook (TSBH) Co-authored with two colleagues: Mark Lee and Chris Coulter TSBH is a step by step guide — 13 chapters of key elements to sustainability as a business TSBH how-to manual — Previous book "All In" was tracking the evolution of biz over 20 years Embedding sustainability in the core of the business — one chapter dedicated to communications The power of storytelling — it can only come after identifying a strategy — Board oversight — and leadership buy-in Transparency and accountability are fundamental  Critical to a company’s success is working through environmental, social, and economic impacts: positive and negative  Embedding sustainability is critical for people and the planet  Greenwashing and Purposewashing  How companies, funds, and investors can avoid greenwashing claims ESG claims must have substance How to build a sustainable business culture  Materiality exercise as a tool to improve ESG For reporting ESG, should include carbon and water TCFD and TNFD  Collaborations of standards and sustainability reporting and international accounting standard Boards Trends between ESG and investment  Top talent will be attracted to companies that align with a responsible way of doing business and shared values What role does the CMO play in the success of a sustainable business? Unilever is an example of embedding sustainability; even before Paul Polman  Unilever’s “brands with purpose” Suzano, an example of a responsible company  Board oversight The Tata Group  
    About David Grayson
    David Grayson is Emeritus Professor of Corporate Responsibility at the Cranfield School of Management. He is also chair of the Institute of Business Ethics and of the international disability charity Leonard Cheshire. He has advised businesses and Corporate Responsibility coalitions around the world.
    🌎 Website
    🛄 LinkedIn
    🐧 Twitter 

    📗 The Sustainable Business Handbook on Amazon 
    Co-Authors of TSBH
    Mark Lee is the Director of the SustainAbility Institute by ERM and an ERM Partner. Mark sits on the Advisory Board of Sustainable Brands and the Senior Advisory Board of the Centre for Responsible Business at the Haas Business School at UC Berkeley. He is based in California.
    🛄 LinkedIn 
    Chris Coulter is the CEO of GlobeScan, an international insights and advisory consultancy. He is also the Chair of Canadian Business for Social Responsibility and a member of several corporate sustainability advisory boards, including B Lab’s Multinational Standards Advisory Council.
    🛄 LinkedIn 


    About Philip Beere
    15 years directing creative campaigns and growing corporate bottom lines — with strategic marketing and by crafting engaging narratives.
    In January 2021, he exited his executive-marketing role for a 1B FinTech unicorn, to launch a boutique marketing agency.
    Agency clients are thought-leaders and innovators, who are wanting to take their brand to the next level with creative content, story-based campaigns, and digital marketing.

    Recognized for his work in sustainability, Philip believes purpose-driven brands are the future; he says when doubling down on brand activism, the environment, and social causes, everyone wins.
    🛄 LinkedIn 
    ✉️ philip@philipjames.co

    🌎 Website 
    🎬 YouTube 
    📷 Instagram 
    🐧 Twitter

    • 29 min
    IKEA → Alex Castro Pérez: Creating a Clean Energy Movement

    IKEA → Alex Castro Pérez: Creating a Clean Energy Movement

    Alex Castro Pérez is currently heading IKEA Home Solar & Energy Services, the business unit on a mission to accelerate the global transition to affordable clean energy. He also leads sustainable innovation & corporate business development, related strategic investments and partnerships. Before joining IKEA, Alex headed global functions across R&D, Engineering and Supply Chain for leading multinationals in the Food Processing & Packaging, Medical Device, and Automotive industries. His experience also includes seeding and advising start-ups in different sectors.
     
    In this episode the following topics are discussed:
    Sustainability and innovation Why is IKEA in the market of residential solar The better everyday life for the people People and planet positive Climate action starts at home Soft cost acquisition in home solar Systemized and make the customer journey more simple when buying solar Automize the buying process with transparency and engagement Breadth and depth of understanding life at home and the solution of helping people lead a more sustainable life Pricing with transparency Installation booking made simple and un-intrusive Why do people buy solar? Creating a clean energy movement IKEA’s energy goals for 2030 — becoming climate positive The IKEA LED story The IKEA work culture About the Ingka Group:
    Ingka Group (Ingka Holding B.V. and its controlled entities) is one of 11 different groups of companies that own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. Ingka Group has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. It is the world’s largest home furnishing retailer operating 367 IKEA stores in 30 markets. These IKEA stores had 830 million visits last year and 2.35 billion visits www.IKEA.com. Ingka Group operates business under the IKEA vision, to create a better everyday life for the many people by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
    ABOUT PHILIP BEERE
    Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands.  He says sustainability stories are one of the most powerful ways companies can manage their reputations.
    Connect with Philip at www.philipjames.co 
    LinkedIn
    Facebook

    Instagram
     

    • 40 min
    Triple Bottom Line → John Elkington: The Recall of a Management Concept (25 Years Later)

    Triple Bottom Line → John Elkington: The Recall of a Management Concept (25 Years Later)

    John is one of the world’s leading authorities on sustainable development and developed the ‘triple bottom line’ business strategy. He is the author or co-author of 50 published reports, thousands of articles, and 19 books, including the no. 1 bestselling The Green Consumer Guide (1988).  In this episode, the following topics are discussed:
    2019 is the 25th anniversary of the TBL People — Planet — Profit Accounting vs Purpose System change — not the accounting Double entry bookkeeping 6000 companies are engaging in sustainability reporting Branding and advertising — misleading with green HBR says this is first time any management concept has been recalled Social entrepreneurs TBL is not intended to be a mechanism to support tradeoffs Improve on two dimensions, and holding the third constant Tomorrow’s capitalism inquiry — Aviva Investors Crowdsourcing the revamp — using technology to communicate more widely How does shared value link to the TBL Competing language is a glorious alibi to do nothing at all What lies on the horizon for the revamp?We need framework and tools that drives business in ways that we have not seen yet Look at leadership companies, like Unilever, and explore what TBL thinking has delivered in their businesses. (Revamp 1) CEO must be on board The evolution of B2B platforms — Paul Polman — look at B2B platforms and look at what is working and what is not — do we need multiple platforms? (Revamp 2) The role of government and policy makers Financial markets through the lenses of the CFO and the tie to sustainabilty (Revamp 3) Larry Fink at BlackRock, “Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.” Avoiding the label of environmentalist John as an agitator — ‘Playfulness’ as an indicator of flexibility and embracing change?
    OECD: 80 -90% of companies know a sustainability commitment is necessary Corporate culture — The term greenwashing — safety and health diversity are easy to claim, but a CEO saying it is different than real results— someone at Board level must be directly responsible for performance Climate change, human rights, communicating TBL to Wall Street → learning journeys The sort of company that does TBL reporting and brand activism Comparing 1970’s corporate leadership to today SDGs The word ’sustainability’ and it being perceived as something bad A pending financial crash Dirty industries proclaiming sustainability — and the need to call out ranking without looking at what goes on behind the scenes The need to disrupt the ranking industry Provoking or calling out bad corporate behavior Incremental change is boring — disruption or civilizational change is more fascinating and engaging When words or phrases first appear they are like membranes — new concepts that engage — the more a term is used it becomes less engaging The forecast that the SDGs will equal 12T in opportunity — dissecting the number — skepticism and forecasts We have moved from looking at sustainability as an impediment and viewing it as an opportunity and instrument for transformation Big brands that disappear Paradigm shifts John Elkington is the executive chairman of Volans, co-founder of SustainAbility, blogs at Johnelkington.com, tweets at @volansjohn. 
    NOTES
    John's websites
    John Elkington
    Volans
    Other websites
    Aviva Investors
    B Corp
    BlackRock 
    Business and Sustainability Development Commission — market potential of SDGs
    DJSI
    Fast Company
    GlobeScan
    GRI
    Tech Mahindra 
    Unilever sustainability 
    WBCSD
    Wired
    Sample of John's books
    The Green Capitalists by John Elkington and Tom Burke
    The Green Consumer Guide by John Elkington and Julia Hailes
    Cannibals With Forks: The Triple Bottom Line of 21st Century Bu

    • 52 min
    U. of Pittsburgh → CB Bhattacharya: Is There a Disconnect Between CSR Goals and Execution?

    U. of Pittsburgh → CB Bhattacharya: Is There a Disconnect Between CSR Goals and Execution?

    CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the University of Pittsburgh. European School of Management and Technology in Berlin, Germany. Previously he was the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management at Boston University. CB received his PhD in Marketing from the Wharton School at the University of Pennsylvania in 1993 and his MBA from the Indian Institute of Management in 1984. Before joining Boston University, he was on the faculty at the Goizueta Business School, Emory University.
    In this episode, the following topics are discussed: 
    Consumer behavior CSR — how to understand stakeholder reactions? Is there a disconnect between CSR goals and execution? CSR success via empowering employees and shared ownership Is the company walking the walk?   Check it by going to one of their factories away from corporate headquarters Unilever and check dams Enel in Chile and teaching self sufficiency Resilient communities Innovation is necessary to sustainability Enel’s My Best Failure Innovability CSO and CMO: dual role at Unilever — Keith Weed Nestle: COO as the sustainabilty architect of entire company Engaging NGOs as a means for meeting CR goals Relationship between CR and financial performance Greenwashing Where are the sustainabilty jobs for college graduates? NOTES
    CB Bhattacharya
    How to Make Sustainability Every Employee’s Responsibility
    Sustainability Lessons From the Front Lines
    Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value
    LinkedIn: CB Bhattacharya
    CB Bhattacharya (@CBsuite) | Twitter
    Book: Straight Man
    Harpic
    ABOUT PHILIP BEERE Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands.  He says sustainability stories are one of the most powerful ways companies can manage their reputations.
    Connect with Philip at www.philipjames.co 
    LinkedIn
    Facebook

    Instagram
     
     

    • 41 min
    The Body Shop → Christopher Davis: Employee Activism and Company Culture

    The Body Shop → Christopher Davis: Employee Activism and Company Culture

    Christopher Davis
    International corporate social responsibility professional and recipient of United Nations Business Leader Award. Creative and strategic thinker with a track record in delivering high impact, international projects. Expert in the development of integrated CSR strategy, change management and leading stakeholder engagement. Strong communication skills and experienced corporate communications leader and media spokesperson. Strong track as both a Board Member and Chair of NGO and Corporate Foundations
    Responsible for leading the International CSR Team; and developing the company’s strategic approach and overseeing implementation to ensure The Body Shop's performance as one of the world's leading ethical brand is maintained and enhanced
    In the interview, topics discussed include the following:
    Philosophy of Natura (Antônio Luiz Da Cunha Seabra, Pedro Luiz Passos, Guilherme Leal) and The Body Shop (Anita Roddick), as rooted in the founders.  Business as a force for good and change The DNA of companies as seeing business as more than profit TBL 2050 Goals - partnership with Future Fit Foundation Regenerative Enrich Not Exploit — a first step toward developing Future Fit into the business The philanthropy and sustainabilty team at The Body Shop — servicing 69 countries How to engage employees?  Enrich Not Exploit was launched during a challenging time within the company, and criticism came in the form of walking the walk, and talking the talk. Securing a complete ban on animal testing Employees encouraged to advocate for animal rights Activist companies — and attracting talent — sharing beliefs and values Millennials and interest in value-based business The need for policy and regulation for the environment Corporations picking up where politics is falling short We must challenge the status quo and short term profits Ask questions If a company that is not open to be challenged will probably not thrive NOTES
    Enrich Not Exploit
    The Body Shop
    Future Fit Foundation
    natura
    Christopher Davis
    @ActivistChris
    ABOUT PHILIP BEERE Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands.  He says sustainability stories are one of the most powerful ways companies can manage their reputations.
    Connect with Philip at www.philipjames.co 
    LinkedIn
    Facebook

    Instagram
     
     
     

    • 27 min
    Salesforce → Henk Campher: Sustainability Indexes vs. Company Purpose

    Salesforce → Henk Campher: Sustainability Indexes vs. Company Purpose

    Henk Campher
    Challenge conventional thinking – with 20 years of global experience, Henk is known as a disruptive and creative expert in the communications, brand, social impact and sustainability space. He’s had the pleasure of working on some of the coolest award-winning corporate campaigns and developing strategic solutions with companies such Starbucks, Levi’s, Best Buy, Timberland, Tiffany’s, REI, Abbott Labs, Samsung, Kellogg's, The North Face, SC Johnson, J&J, Unilever and Nestlé. 
    He has been bridging the world of nerds (social impact, purpose & sustainability experts) and flirts (brand & communication whizzes) thanks to being part of team Fenton, leading social impact and purpose work at Allison + Partners and Edelman, his time in the UK as an Oxfam campaigner, and his South African roots as an African development worker, trade unionist and creator of the Nelson Mandela initiated Proudly South African campaign. 
    He was named as one of the Top 30 CSR Pros to Follow in 2015 by Triple Pundit, Top 100 Thought Leaders in Trustworthy Business Behavior (he is now a judge for the award) and The Guardian’s Top 15 Sustainable Business Executives on Twitter. 
    Henk is a regular writer for the Huffington Post, Triple Pundit and CSRWire, a frequent speaker at conferences, and a Twitter junkie: @AngryAfrican. He is a member of Team Net Impact for Super Bowl 50. His Dō Sustainability book Creating a Sustainable Brand: A Guide to Growing the Sustainability Top Line was published in April 2014.
    In this episode, the following topics are discussed:
    Product impact vs. CSR — the crossroads Supply chain measured, but overlooking the impact of the product itself Three product buckets: makes the world better, makes world worse, or blah bucket Most products are not essential Ranking is overlooking impact The right measurement tools Measurement has made us oblivious to how consumers react to products — creative and instinct A challenge to corporations is embracing human nature Why is Disney ranked 100, and a cigarette company ranked 6? The important of honesty, or speaking about the white elephant in the room Methodology problem about indexes The vision of sustainability at SalesForce — at the heart is reinvention The launch of philanthropy cloud — helping employees contribute  to the causes Equality related to gender pay Attention on Inequality Best place to work — as a B2B company You can’t have innovation if people don’t love working for a company NOTES and RESOURCES
    Henk Campher
    Salesforce Sustainability
    2018 100 Best Corporate Citizens
    David Grayson — Everybody’s Business
    @salesforce
    ABOUT PHILIP BEERE
    Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands.  He says sustainability stories are one of the most powerful ways companies can manage their reputations.
    Connect with Philip at www.philipjames.co 
    LinkedIn
    Facebook

    Instagram
     
     

    • 34 min

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