6 episodes
Designing A Game-Changing User Experience, Presented by SAP Bonnie D. Graham
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- News
The impact of design and user experience (UX) on business success is profound. Game-changing user experiences are the number one way to ensure customer satisfaction and enduring loyalty in today’s competitive marketplace.
Design, however, is much more than the way a product looks. More importantly, it is how it works and how it feels.
Whether that’s using a smartphone app, creating a purchase order, or evaluating the success of your corporate strategy, how people experience your products and services has a direct and significant impact on your brand perception and corporate revenue.
Hands-free user interfaces, inclusive design, conversational ux, artificial intelligence and more are shaping the way people work today and will work in the not-too-distant future.
Listen in as leading experts in design and business discuss how today’s advances in user experience will affect tomorrow’s workplace.
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Can Neuroscience Improve Your Experience of Learning?
The buzz: “There is no doubt that as learners we express our preferences for the type of learning we like to engage in, but until the research tells us differently, we should at least consider designing for the brain and not the learning style.
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What A Feeling! X and O Customer Experience Management
The buzz: “Customer experience implies customer involvement at different levels – such as rational, emotional, sensorial, physical, and spiritual” (en.wikipedia.org).
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Designing Your Design System: Steps to Success
The buzz: “Countless hours aligning components, fixing broken page layouts, and documenting interaction patterns eventually led to a design resource for teams to use.” (Jeremy Bloom).
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Digital Ethics and AI: What Your Business Needs To Know
The buzz: “If one does not consider ethics an integral part of the design profession, they shouldn’t be designing anything whatsoever” (L.Lukka).
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Design and UX: Show Me The Business Value
The buzz: "A McKinsey study found that design-led companies had 32% more revenue and 56% higher total returns to shareholders compared with other companies” (www.fastcompany.com). If you think design is just about making things pretty, think again.
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Accessible and Inclusive UX Design: The Business Case
The buzz: "When UX doesn’t consider ALL users, shouldn’t it be known as “SOME User Experience” or… SUX?” (Billy Gregory). The World Health Organization estimates one billion people, one in seven, live with a disability.
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