1 hr 36 min
Emily Asmus of Welcome Table Farm: Direct-to-Consumer Marketing Channels and E-Commerce Platforms Farm Walks
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- Education
In this episode of the Farm Walks Podcast, we catch up with Emily Asmus of Welcome Table Farm in Walla Walla, WA to talk about their direct-to-consumer marketing channels including their customizable CSA, farm stand, and online shop. Emily also addresses farming over 40 and her lessons learned for managing body care, mechanization, hiring, vacation, and working with a spouse after two decades of labor. Later in the episode, we have a chance to chat with Simon Huntley, CEO and founder of the online sales and distribution platform Harvie about the ins and outs of the e-commerce website.
Emily Asmus started Welcome Table Farm in 2007 in her hometown, Walla Walla, WA. Over the last 14 growing seasons, Emily, husband Andy, and a dedicated farm team, have developed stable direct-marketed sales channels for Welcome Table Farm's organically grown vegetables, herbs, berries, tree fruit, and cut flowers. With about 6 acres in annual production and 3 acres in perennial plantings, diversified crop selection brings customers to their on-site, self-serve farm stand, downtown farmer's market, and customizable CSA subscription program. Emily also designs cut flowers as a farmer-florist for wedding events. Committed to community education, the farm hosts summer day camps for elementary children, trains interns from Whitman College, partners with the local farm-to-school nonprofit for field trips, grows food for the foodbank, and creates a positive workplace culture that promotes employee learning and growth. Andy and Emily also are raising 3 capable kids (ages 12, 9, 5) in this dynamic farm environment.
This episode was supported in part by the U.S. Department of Agriculture Agricultural Marketing Service’s Farmers Market Promotion Program.
In this episode of the Farm Walks Podcast, we catch up with Emily Asmus of Welcome Table Farm in Walla Walla, WA to talk about their direct-to-consumer marketing channels including their customizable CSA, farm stand, and online shop. Emily also addresses farming over 40 and her lessons learned for managing body care, mechanization, hiring, vacation, and working with a spouse after two decades of labor. Later in the episode, we have a chance to chat with Simon Huntley, CEO and founder of the online sales and distribution platform Harvie about the ins and outs of the e-commerce website.
Emily Asmus started Welcome Table Farm in 2007 in her hometown, Walla Walla, WA. Over the last 14 growing seasons, Emily, husband Andy, and a dedicated farm team, have developed stable direct-marketed sales channels for Welcome Table Farm's organically grown vegetables, herbs, berries, tree fruit, and cut flowers. With about 6 acres in annual production and 3 acres in perennial plantings, diversified crop selection brings customers to their on-site, self-serve farm stand, downtown farmer's market, and customizable CSA subscription program. Emily also designs cut flowers as a farmer-florist for wedding events. Committed to community education, the farm hosts summer day camps for elementary children, trains interns from Whitman College, partners with the local farm-to-school nonprofit for field trips, grows food for the foodbank, and creates a positive workplace culture that promotes employee learning and growth. Andy and Emily also are raising 3 capable kids (ages 12, 9, 5) in this dynamic farm environment.
This episode was supported in part by the U.S. Department of Agriculture Agricultural Marketing Service’s Farmers Market Promotion Program.
1 hr 36 min