23 min
EPISODE 10: ROSS CIDLOWSKI, LEGO Impact Interviews
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- Society & Culture
Ross Cidlowski knows the line between brand love and brand fatigue can be real thin. At nine months into his new gig as LEGO's director of strategy for the Americas, Ross talks to us about what it means to be in the business of play for the world's biggest toy company: the role of gender in packaging and messaging-and emerging partnerships and resources for parents that mix digital and physical play like never before.
Ross Cidlowski knows the line between brand love and brand fatigue can be real thin. At nine months into his new gig as LEGO's director of strategy for the Americas, Ross talks to us about what it means to be in the business of play for the world's biggest toy company: the role of gender in packaging and messaging-and emerging partnerships and resources for parents that mix digital and physical play like never before.
23 min