27 min

Episode 16: Creating Purpose-led Experiences to Win Customers and Attract Next-Gen Talent The Experience Revolution

    • Technology

The purpose of doing business has changed from the classical financial view where a company is solely driven by financial goals. Companies can’t get away with just performing CSR activities; customers are increasingly demanding that enterprises embed purpose as part of their core business. Jesper explains how companies can thrive in the future by creating purpose-led experiences, embedding purpose into their core operations to win customers and attract next-gen talent.

The purpose of doing business has changed from the classical financial view where a company is solely driven by financial goals. Companies can’t get away with just performing CSR activities; customers are increasingly demanding that enterprises embed purpose as part of their core business. Jesper explains how companies can thrive in the future by creating purpose-led experiences, embedding purpose into their core operations to win customers and attract next-gen talent.

27 min

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