44 episodes

Emory University Marketing Professor Mike Lewis weighs in on sports analytics – the business side and the on-field side. What makes us different? An academic perspective. This podcast is going to be rigorous both in terms of theory and in terms of statistics.

Fanalytics with Mike Lewis Podcast Mike Lewis, Emory University Marketing Professor

    • Sports

Emory University Marketing Professor Mike Lewis weighs in on sports analytics – the business side and the on-field side. What makes us different? An academic perspective. This podcast is going to be rigorous both in terms of theory and in terms of statistics.

    Two Questions: Pro Bowl & College Football Playoff

    Two Questions: Pro Bowl & College Football Playoff

    Mike Lewis and Tom Smith are starting a new format called "Two Questions." Each person asks the other person a question about some topic related to the world of sports. In this episode, Mike asks, "Why does the Pro Bowl exist?" Tom's question for Mike: "Are you tired of Clemson playing for the National Championship?" Hear what they say in this Fanalytics episode!

    • 24 min
    Paying College Athletes Part 3

    Paying College Athletes Part 3

    Mike Lewis wraps up the three part series on paying college athletes. The main talking points Professor Lewis focuses on in this episode includes:

    1. What is competitive balance?
    2. Why does competitive balance matter for the college football system?
    3. What do we think is going to happen to competitive balance given the current college football landscape?
    4. What is a collective bargaining agreement?
    5. What's a potential recommendation on moving forward?

    • 54 min
    Paying College Athletes Part 2

    Paying College Athletes Part 2

    In part 2 of the paying college athletes discussion, Professors Mike Lewis and Tom Smith follow up about the NCAA allowing athletes to monetize on their name, likeness, and image. They jump into the nuts and bolts of the issue. The key question the guys wrestle with is how much "marketing" value do the players actually possess. This is an important issue because if most players don't have brand equity then what would they be paid for?

    • 39 min
    Paying College Athletes

    Paying College Athletes

    In this episode, Mike Lewis is joined by economist Tom Smith to discuss whether or not college athletes should be paid.

    • 32 min
    2019 NBA Fan Rankings

    2019 NBA Fan Rankings

    Professor Mike Lewis releases his 2019 fan rankings on NBA teams. Who are the best and worst fans? He also explains the metrics he uses to evaluate fandom.

    • 40 min
    Sales Force Analytics

    Sales Force Analytics

    In this episode, Mike Lewis sits down with Atlanta Hawks Director of New Membership and Ticket Sales Jon Adler to discuss the mechanics of selecting and managing a team of entry-level sales professionals. In the second part of the episode, Mike talks solo about how different techniques and theories can help sales managers.

    • 1 hr

Top Podcasts In Sports