Focus Is Your Friend: How to double down on marketing that matters Lee Caraher

Dear FIFY Listeners
This is our final episode of Focus Is Your Friend.
Thank you for listening for the past 67 episodes! I’ve really enjoyed bringing the podcast to you and talking with so many smart marketers about how to make traction in this crazy world. I appreciate all your feedback and emails – hopefully they helped us produce an increasingly better show.
We’ve decided that we’re going to put our time into a more entertaining, storytelling format. So we’re ending Focus Is Your Friend so that we can bring you something even better soon. (There’s only so much time in a day, and, hello, focus is my friend!)
Please subscribe to the newsletter here and we’ll let you know when our new awesome listening experience is ready for prime time.
Here’s to doing fewer great things over more mediocre things!
Lee  

Erin Dwyer is a marketing guru with a passion and enthusiasm for the digital world. Erin is currently the SVP of Ecommerce, Social and Digital Marketing for a cosmetics company in Orange County, CA. Erin started her career in the advertising side of the business and has worked at prestigious agencies throughout her career including J Walter Thompson, DDB, Wong Doody and TBWA/Chiat/ Day. She's worked in gaming, software technology and entertainment categories. With digital’s impact on all industries, Erin’s aim is to help companies and brands understand how to use the space and navigate it to bring them desired results and prepare for what’s next.
“The most important thing for anyone in any category is to realize that the concept of marketing as we once knew it is basically over” – Erin Dwyer

What you’ll learn about in this episode: What today’s marketing mix looks like and how to stay relevant How to find value in your marketing approach and tactics while looking outside the box How to realize that marketing isn’t a function, but rather the DNA of your organization How to think about your company’s strategy and add value in a more altruistic way How to show who you are and who your company wants to be How to lean on others and share information to achieve better results How to keep an active social presence for a brand How to prioritize  Ways to contact Erin: Website: www.Digi-Darwin.com  LinkedIn: ErinKDwyer

Glenn Mattson is the president of Mattson Enterprises, a consulting and training firm which specializes in helping you put those plans you’ve spent so much time creating into action. Learn what it takes to connect the dots and ensure success.
“I think that's the number one challenge that business owners have is they assume that they know their audience when in reality they know very little about them.”  – Chris Dayley

What you’ll learn about in this episode: How to implement the plans you’ve spent so much time creating  How to reach your goals without wasting your time What separates an okay sales department from a fantastic one Why is leadership so important when executing plans Ways to contact Glenn: Website: www.Mattson.Sandler.com LinkedIn: GlennMattson

Drew Neisser, is the founder and CEO of Renegade, an award-winning agency that helps CMOs find innovative ways to break through. He is a true renegade thinker, and he has helped dozens and dozens of CMOs create marketing programs worth writing about, and he has told the story of over 200 of his CMO friends via his Ad Age column and his first book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing  
“I think that's the number one challenge that business owners have is they assume that they know their audience when in reality they know very little about them.”  – Chris Dayley

What you’ll learn about in this episode: How to survive by focusing What are the basic elements CMOS need to manage expectations How to continue innovating everyday Why CMOS fail and how t avoid the failure trap How to execute at scale Why courage always precedes vision How to set clear marketing expectations Why a CMO needs board-level support and how to secure it Other resources: A/B Testing Starter Guide
Visual Website Optimizer Optimizely Ways to contact Chris: Twitter: @ChrisDayley Website: www.DisruptiveAdvertising.com 

Drew Neisser, is the founder and CEO of Renegade, an award-winning agency that helps CMOs find innovative ways to break through. He is a true renegade thinker, and he has helped dozens and dozens of CMOs create marketing programs worth writing about, and he has told the story of over 200 of his CMO friends via his Ad Age column and his first book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing  
“Awareness erodes at about a 50 percent a month rate, so if you can’ t create something that is sustainable over time, don’t bother spending the money.”  – Drew Neisser

What you’ll learn about in this episode: How to survive by focusing What are the basic elements CMOS need to manage expectations How to continue innovating everyday Why CMOS fail and how t avoid the failure trap How to execute at scale Why courage always precedes vision How to set clear marketing expectations Why a CMO needs board-level support and how to secure it Other resources: The CMO’s Periodic Table: A Renegade’s Guide to Marketing by Drew Neisser Ways to contact Drew: Twitter: @DrewNeisser Website: www.renegade.com  

Brandon Laws is the Director of Marketing at Xenium HR. He has helped companies go from twenty people to ninety people with just himself, a coordinator and a very small budget. Learn how to target an audience effectively with small money and big ideas that translate.  
“One of our taglines [at Xenium] is ‘developing great employers’ and I think how you do that is you educate them and you continue to provide best practice advice and provide value always.” - Brandon Laws

What you’ll learn about in this episode: How to target an audience effectively with small money and big ideas The key to getting people to pay attention to your marketing efforts Why sustainability is sexy How to optimize your content Why marketing efforts require a hypothesis Why networking is so important to connect with C-level executives Why marketing doesn’t have to have a huge price tag to be effective Other resources: Youtility by Jay Baer Ways to contact AJ: Twitter: @BrandonLaws Website: www.xeniumhr.com