11 min
Friday Fail: Paulo Hutson Solórzano on Navigating Expertise and Failing Up Back of the Napkin Explores the Big Journeys of Small Business Owners
-
- Entrepreneurship
When Paulo Hutson Solórzano from A Medida Communications in Chattanooga, TN, started his business, he decided “more is good,” and embraced any project that came his way. His mentor advised a different approach.
While he toiled away building small websites and picking up random projects, she recommended Solórzano instead focus on his core skills. She encouraged him to gradually build a portfolio that differentiated him in the marketplace.
Solórzano’s mentor proved to be correct.
“Her helping me navigate, really focusing and strategizing on where I wanted to take the company in the next three to five years, saved me a lot of time, which is money,” said Solórzano.
Learning to navigate your expertise can be a difficult journey for any entrepreneur. Instead of a winning growth strategy, being a “jack of all trades, master of none” can be a detriment to a small business.
Embracing Your Ninja Power
Read more ...
When Paulo Hutson Solórzano from A Medida Communications in Chattanooga, TN, started his business, he decided “more is good,” and embraced any project that came his way. His mentor advised a different approach.
While he toiled away building small websites and picking up random projects, she recommended Solórzano instead focus on his core skills. She encouraged him to gradually build a portfolio that differentiated him in the marketplace.
Solórzano’s mentor proved to be correct.
“Her helping me navigate, really focusing and strategizing on where I wanted to take the company in the next three to five years, saved me a lot of time, which is money,” said Solórzano.
Learning to navigate your expertise can be a difficult journey for any entrepreneur. Instead of a winning growth strategy, being a “jack of all trades, master of none” can be a detriment to a small business.
Embracing Your Ninja Power
Read more ...
11 min