"Punk" CEO James Watt built a £2bn business, then controversy struck. The Captain is accused of leading a culture of fear and more, so can he steer the Good Ship through the storm?
1. Setting Sail
In 2007, BrewDog comes howling into the world and launches straight into a brawl. But their story of battling the banks and fighting the “establishment” warrants a closer look.
2. The Punk Revolution
BrewDog blew up “Big Beer” as part of their aggressive, anti-corporate marketing strategy attracting a loyal community of superfans. Could the Captain’s business manoeuvres be undercutting the very ethos that made the brand so popular?
3. Make It Happen
While CEO James Watt is being awarded by the Queen and picking up accolades as one of the UKs best employers, there’s a culture crisis brewing on the Good Ship.
4. Cash Is King
The co-founders announce a new private equity deal to turbocharge BrewDog’s growth. What many of the super fans don’t realise is the company they’ve ploughed millions into is changing in front of their eyes.
5. The Brewery Playboy
After an open letter accuses CEO James Watt of presiding over a culture of fear, BrewDog are firefighting. Now, he faces more accusations in the US that could loosen the Captain’s grip on the helm.
6. Dogs Of War
After a BBC documentary, The Truth About BrewDog, is broadcast, James Watt and his company use their extraordinary financial muscle to launch a fight back.