31 min
Greenwashing: Avocados aren’t sustainable and other lessons from a day of going green Imagine5
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- Society & Culture
Johanna Kinnock and Maria Jencel try to find out what it actually takes to be the change they want to see in the world. “Greenwashing” is the scary trend of companies' trying to appear far more sustainable than they actually are. In the corporate race to sound and look as green as possible, how can consumers keep up? How do we know what's for real? We speak to greenwashing expert Andreas Rasche about whether intention matters when it comes to sustainability and Gordon Renouf, co-founder of popular brand transparency app Good On You about how everyone has the right to know where their clothes came from. We also throw ourselves in the green end by trying to go a day without consuming anything un-sustainable (to dubious success).
Here are links to what we've been reading about greenwashing.
The troubling evolution of greenwashing, The Guardian
Good On You, transparent fashion app
This app tells you how ethical fashion brands really are, DAZED
Johanna Kinnock and Maria Jencel try to find out what it actually takes to be the change they want to see in the world. “Greenwashing” is the scary trend of companies' trying to appear far more sustainable than they actually are. In the corporate race to sound and look as green as possible, how can consumers keep up? How do we know what's for real? We speak to greenwashing expert Andreas Rasche about whether intention matters when it comes to sustainability and Gordon Renouf, co-founder of popular brand transparency app Good On You about how everyone has the right to know where their clothes came from. We also throw ourselves in the green end by trying to go a day without consuming anything un-sustainable (to dubious success).
Here are links to what we've been reading about greenwashing.
The troubling evolution of greenwashing, The Guardian
Good On You, transparent fashion app
This app tells you how ethical fashion brands really are, DAZED
31 min