Growing & Scaling an Agency with David Vogelpohl

In this episode, I chat with David Vogelpohl, Vice President of Growth at WP Engine. Before joining WP Engine, David founded and ran his own agency Marketing Clique. Through his role at WP Engine, David is connected to thousands of agencies around the world and in this episode, he shares his thoughts on growing and scaling a successful agency.

Links

• David on Twitter
• WP Engine
• Flywheel Growth Suite

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Transcript of this episode (automatically generated)

Today I am really excited to have David Vogelpohl as my guest. David is the vice president of growth at WP Engine. Before joining WP Engine, David ran his own agency marketing clique. Through his role at WP Engine, David is connected to thousands of agencies around the world, and I can't wait to dive into today's episode where we'll be talking about growing and scaling an agency. By the way,
this is not the first time David and I talk on a podcast. One of David's many involvements in the WordPress community is as the host off the Press This podcast where I've previously been a guest, you can find David on Twitter at WP David V. Before we begin the episode, I want to tell you a bit about branch. Branch is my business, and the sponsor of this podcast.
It's the simplest way to set up automated deployments for your work per sites. We've got your back with recipes for all the common workflows that WordPress developers need making it super easy, and fun, honestly, to build out your deployment pipelines, it's continuous integration and deployment without the learning curve and it's free to get started.
So go check it out. And if you open up the live chat widget and identify yourself as a listener of this podcast, we'll double the amount of free deployments on your account. Yep. Twice as many deployments without paying, you can sign up for free on branchci.com. I started this episode by diving into David's own experience, running an agency, David, in your work WP Engine.
You work with thousands of different agencies nowadays. Um, but your background is also an agency and you had your own agency marketing click before you started working with WP engine with all. The things that you're seeing now, Adobe engine and all the thousands of agencies that you interact with at different levels, like, is there something you would have done differently at your own agency?
Kind of in hindsight, if you could. Yes. Hindsight's always 20, 20 Peter. So it's funny, actually, my agents. See, it was a vendor of WP engine. So before I actually joined WP engine directly, a WP engine was a client for actually many years since nearly the beginning of the company. But you know, when I started the agency, I didn't know anything about running an agency.
I guess I freelance, I guess you would say on my own for probably about three to six months and then hired my first employee within that six month period. And then eventually grew it to 22 employees. When I felt it was time to exit the agency world. After about five years, I decided to kind of shop my agency if you will, to see what sort of acquisition offers I could get.
And I would say the biggest thing I learned in retrospect probably was from that event. I think there's other like ope