1 hr 2 min
How 2020 Left a Mark on Manufacturing B2B Enablement
-
- Marketing
Podcast Summary
Industrial manufacturing has been left with a nasty black eye from 2020 and the COVID-19 pandemic. Joe Mills, Business Development Manager, Element Three, joins the show to discuss findings from his companies recent research report on the state of manufacturing, post-COVID.
Joe shares 4 key challenges that manufacturing businesses are facing in the new normal, and how industry leaders are choosing to address these challenges in their businesses. Listen in to learn how others are viewing the market and what separates the leaders from the laggards.
Key Topics of the Podcast
Challenge 1: Changing Buyer Behaviors
Digital transformation acceleration
Expanded lead generation activities
Buyer control vs sales control
Sales and marketing technology
Challenge 2 : Event Uncertainty
Lack of alignment
Networking still matters
Lower attendance levels
No measurement for impact
Challenge 3 : Hiring - an Obstacle for Growth
Indiana: 100,000+ open jobs
Application rates at the lowest level in years
Macro studies show no impact from COVID relief
Challenge 4 : Supply Chain Disruption
Four major disruptions
Abundance of demand
Near-shoring trends emerging
Sales & marketing activities in question
Resources and Links from the Podcast
Copy of the Presentation Slide Deck - Click to Download
Element Three's Complete Manufacturing Trend Report - http://elementthree.com/trendreport
2021 Roadmap for Industrial Sales and Marketing eBook - Click to Download
How to Approach Industrial Marketing the Right Way : Podcast - Listen Now
Klyck.io Website - Sales Enablement for B2B
Joe Mills' LinkedIn Profile - https://www.linkedin.com/in/joe-mills-0ba62b42/
Paul Tkach's LinkedIn Profile - https://www.linkedin.com/in/paultkach/
Dave Karr's LinkedIn Profile - https://www.linkedin.com/in/davekarr/
Podcast Summary
Industrial manufacturing has been left with a nasty black eye from 2020 and the COVID-19 pandemic. Joe Mills, Business Development Manager, Element Three, joins the show to discuss findings from his companies recent research report on the state of manufacturing, post-COVID.
Joe shares 4 key challenges that manufacturing businesses are facing in the new normal, and how industry leaders are choosing to address these challenges in their businesses. Listen in to learn how others are viewing the market and what separates the leaders from the laggards.
Key Topics of the Podcast
Challenge 1: Changing Buyer Behaviors
Digital transformation acceleration
Expanded lead generation activities
Buyer control vs sales control
Sales and marketing technology
Challenge 2 : Event Uncertainty
Lack of alignment
Networking still matters
Lower attendance levels
No measurement for impact
Challenge 3 : Hiring - an Obstacle for Growth
Indiana: 100,000+ open jobs
Application rates at the lowest level in years
Macro studies show no impact from COVID relief
Challenge 4 : Supply Chain Disruption
Four major disruptions
Abundance of demand
Near-shoring trends emerging
Sales & marketing activities in question
Resources and Links from the Podcast
Copy of the Presentation Slide Deck - Click to Download
Element Three's Complete Manufacturing Trend Report - http://elementthree.com/trendreport
2021 Roadmap for Industrial Sales and Marketing eBook - Click to Download
How to Approach Industrial Marketing the Right Way : Podcast - Listen Now
Klyck.io Website - Sales Enablement for B2B
Joe Mills' LinkedIn Profile - https://www.linkedin.com/in/joe-mills-0ba62b42/
Paul Tkach's LinkedIn Profile - https://www.linkedin.com/in/paultkach/
Dave Karr's LinkedIn Profile - https://www.linkedin.com/in/davekarr/
1 hr 2 min