24 min

How Basecamp build a $100 billion business by doing less Gist.fm: Audible meets podcasting

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For over a decade, Jason Fried and David Heinemeier Hansson (known online as DHH) have turned conventional business wisdom on its head. In their bestselling book Rework they share some surprising lessons they have learned while growing Basecamp to a $100-billion company - from bootstrapping to growing slowly, embracing constraints, saying no to good ideas and asking better questions.

For over a decade, Jason Fried and David Heinemeier Hansson (known online as DHH) have turned conventional business wisdom on its head. In their bestselling book Rework they share some surprising lessons they have learned while growing Basecamp to a $100-billion company - from bootstrapping to growing slowly, embracing constraints, saying no to good ideas and asking better questions.

24 min