1 hr 35 min

How Grenade Exited to Mondelez for £200 Million and Lessons in Unapologetic Authenticity HUNGRY.

    • Entrepreneurship

Do yourself a favour, subscribe to the Hungry Friday Feast News Letter for Cold Email Tricks and Tips

Grenade Came. Saw. Conquered.

Grenade are THE O.G. quintessential challenger brand.

Juliet Barratt and Al Barratt quintessential challenger founders.

Grenade won listings at Waitrose & Partners, Sainsbury's, WHSmith Marks and Spencer, Tesco Morrisons and many, many more

In 2021, they sold to Mondelēz International for £200 million.

Thrilled to Welcome Jules as the latest guest on Hungry.


🍊ON THE MENU:

1. The TWAT factor: Why you must be DIFFERENT but not too DIFFERENT

2. The Raising Money Watch Outs: you're going to MARRY then DIVORCE your investors, so think about the DIVORCE first

3. The Dangers of selling to private equity: slows you down, makes you question your gut decision making

4. Why you must set your stool early and be unapologetically authentic

5. Why food and drink founders forget how much they've done to get to the bottom of the mountain - be kind to yourself

Hungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.

Mackenzie Jones - the FMCG recruitment specialists.
There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.
Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.

GS1 UK
You’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.
www.gs1uk.org/hungry

BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.
Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water.  Get 50% off your first 3 months using the code: HUNGRY50%. Click this link

Do yourself a favour, subscribe to the Hungry Friday Feast News Letter for Cold Email Tricks and Tips

Grenade Came. Saw. Conquered.

Grenade are THE O.G. quintessential challenger brand.

Juliet Barratt and Al Barratt quintessential challenger founders.

Grenade won listings at Waitrose & Partners, Sainsbury's, WHSmith Marks and Spencer, Tesco Morrisons and many, many more

In 2021, they sold to Mondelēz International for £200 million.

Thrilled to Welcome Jules as the latest guest on Hungry.


🍊ON THE MENU:

1. The TWAT factor: Why you must be DIFFERENT but not too DIFFERENT

2. The Raising Money Watch Outs: you're going to MARRY then DIVORCE your investors, so think about the DIVORCE first

3. The Dangers of selling to private equity: slows you down, makes you question your gut decision making

4. Why you must set your stool early and be unapologetically authentic

5. Why food and drink founders forget how much they've done to get to the bottom of the mountain - be kind to yourself

Hungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.

Mackenzie Jones - the FMCG recruitment specialists.
There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.
Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.

GS1 UK
You’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.
www.gs1uk.org/hungry

BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.
Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water.  Get 50% off your first 3 months using the code: HUNGRY50%. Click this link

1 hr 35 min