How to get Content out there, and get paid for it. The Content Trap by Bharat Anand The Book Judge

Digital transformation is a recurring theme in business cases, corporate bedrooms, and flip charts in consulting companies. Is there any hope for industries such as newspapers and higher education in the face of disruptions from companies such as Google, Facebook, the Khan Academy and Udemy? What explains the continued success of the New York Times and the Economist when so many other newspapers and magazines continue to lose market share and money?Bharat Anand argues that many people focus t...